{"id":6879813206205,"title":"VIRTUE LABS Restorative Treatment Mask 150ml","handle":"virtue-restorative-treatment-mask","description":"\u003ch2\u003eRebuilds | Strengthens | Silkens\u003c\/h2\u003e\n\u003ch3\u003eA hydrating and shine-boosting mask for dry or damaged hair.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eGive dry, weak or damaged hair a potent dose of hydration and strength with Virtue Restorative Treatment Mask. This rich and creamy treatment infuses hair with extra care without weighing it down, leaving it soft, hydrated and lustrous. Enriched with first-of-its-kind Alpha-Keratin 60ku, over time this mask will improve hair health and strength.\u003cbr\u003e\u003cbr\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/mi15nTbRx7A\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cbr\u003eWhat does Virtue Restorative Treatment Mask do?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eImmediately hydrates and conditions hair\u003c\/li\u003e\n\u003cli\u003eEnhances shine and resiliency\u003c\/li\u003e\n\u003cli\u003eCreates a silky, soft finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWho is Virtue \u003cmeta charset=\"utf-8\"\u003eRestorative Treatment Mask for?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAnyone with damaged hair or hair in need of extra care\u003c\/li\u003e\n\u003cli\u003eIdeal for dry and dehydrated hair types\u003c\/li\u003e\n\u003cli\u003eHair stressed out by heat styling and chemical treatments\u003c\/li\u003e\n\u003cli\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/WJPObAJiXkw\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003eWhy you'll love it?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRich formula that won’t weigh down hair\u003c\/li\u003e\n\u003cli\u003eEnhances softness, shine, condition and strength\u003c\/li\u003e\n\u003cli\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli\u003eIs more effectively utilised by the body when compared to animal sources of keratin\u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair hair strands\u003c\/li\u003e\n\u003cli\u003e97% of women felt their hair was softer after just one use*\u003c\/li\u003e\n\u003cli\u003e95% of women felt their hair was more moisturized after just one use*\u003c\/li\u003e\n\u003cli\u003e93% felt their hair was healthier and more nourished after 4 uses*\u003c\/li\u003e\n\u003cli\u003e95% felt their hair was smoother and silkier after 4 uses*\u003c\/li\u003e\n\u003cli\u003eFragranced with a nurturing blend of creamy coconut, refreshing yuzu and warm woods\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten\u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/60fribqvxfs\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003cbr\u003eHOW TO APPLY\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e:\u003cbr\u003e\u003c\/strong\u003eAfter washing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2–3 minutes. Rinse well. Use weekly or as needed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTIPS\u003cbr\u003e\u003c\/strong\u003eFor colour-treated and chemically processed clients, this treatment mask can help keep hair healthy looking, vibrant, and lustrous. Use the mask at least two weeks before any colour treatment or service to prepare and protect hair. After colouring, the mask allows for improved moisture maintenance and overall health and appearance of hair.\u003cbr\u003eFor extra-coarse, extremely frizzy, and dense or curly hair, try a partial rinse, leaving some product in the hair to transform the mask into a restorative leave-in conditioner.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\" mce-data-marked=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFRAGRANCE\u003c\/strong\u003e\u003c\/span\u003e: \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eA rich, nurturing blend of fresh woods and clean citrus formulated with coconut and yuzu extracts.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e150ml\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-fragment=\"1\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-08-26T13:42:42+10:00","created_at":"2021-08-05T15:54:00+10:00","vendor":"VIRTUE","type":"Treatment","tags":["HAIR MASKS","RINSE OUT TREATMENT","VIRTUE ANTI-FRIZZ","VIRTUE TREATMENTS"],"price":8000,"price_min":8000,"price_max":8000,"available":true,"price_varies":false,"compare_at_price":10000,"compare_at_price_min":10000,"compare_at_price_max":10000,"compare_at_price_varies":false,"variants":[{"id":40381480992957,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":false,"featured_image":null,"available":true,"name":"VIRTUE LABS Restorative Treatment Mask 150ml","public_title":null,"options":["Default Title"],"price":8000,"weight":245,"compare_at_price":10000,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/trendzstudioshop.com.au\/cdn\/shop\/products\/VIRTUELABSRestorativeTreatmentMask150mlTrendzStudio.jpg?v=1632398042","\/\/trendzstudioshop.com.au\/cdn\/shop\/products\/VIRTUELABSRestorativeTreatmentMask150mlAustralia.jpg?v=1632398082","\/\/trendzstudioshop.com.au\/cdn\/shop\/files\/VIRTUELABSRestorativeTreatmentMask150mlingredience.jpg?v=1695350278","\/\/trendzstudioshop.com.au\/cdn\/shop\/files\/VIRTUELABSRestorativeTreatmentMask150mlamazinghairmask.jpg?v=1695350307","\/\/trendzstudioshop.com.au\/cdn\/shop\/files\/AllthedifferentVirtuehairmasksandwhyyoushouldusethemforeachhairtype_1e91644f-c20b-42e0-8e73-b3d8f7e34006.jpg?v=1695436122"],"featured_image":"\/\/trendzstudioshop.com.au\/cdn\/shop\/products\/VIRTUELABSRestorativeTreatmentMask150mlTrendzStudio.jpg?v=1632398042","options":["Title"],"media":[{"alt":"VIRTUE LABS Restorative Treatment Mask 150ml","id":22693688803517,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/trendzstudioshop.com.au\/cdn\/shop\/products\/VIRTUELABSRestorativeTreatmentMask150mlTrendzStudio.jpg?v=1632398042"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/trendzstudioshop.com.au\/cdn\/shop\/products\/VIRTUELABSRestorativeTreatmentMask150mlTrendzStudio.jpg?v=1632398042","width":1080},{"alt":"VIRTUE LABS Restorative Treatment Mask 150ml product image","id":22693697814717,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/trendzstudioshop.com.au\/cdn\/shop\/products\/VIRTUELABSRestorativeTreatmentMask150mlAustralia.jpg?v=1632398082"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/trendzstudioshop.com.au\/cdn\/shop\/products\/VIRTUELABSRestorativeTreatmentMask150mlAustralia.jpg?v=1632398082","width":1080},{"alt":"VIRTUE LABS Restorative Treatment Mask 150ml ingredience","id":26033735139517,"position":3,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/trendzstudioshop.com.au\/cdn\/shop\/files\/VIRTUELABSRestorativeTreatmentMask150mlingredience.jpg?v=1695350278"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/trendzstudioshop.com.au\/cdn\/shop\/files\/VIRTUELABSRestorativeTreatmentMask150mlingredience.jpg?v=1695350278","width":1080},{"alt":"VIRTUE LABS Restorative Treatment Mask 150ml amazing hair mask","id":26033737924797,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/trendzstudioshop.com.au\/cdn\/shop\/files\/VIRTUELABSRestorativeTreatmentMask150mlamazinghairmask.jpg?v=1695350307"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/trendzstudioshop.com.au\/cdn\/shop\/files\/VIRTUELABSRestorativeTreatmentMask150mlamazinghairmask.jpg?v=1695350307","width":1080},{"alt":"All the different Virtue hair masks and why you should use them for each hair type","id":26036474151101,"position":5,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/trendzstudioshop.com.au\/cdn\/shop\/files\/AllthedifferentVirtuehairmasksandwhyyoushouldusethemforeachhairtype_1e91644f-c20b-42e0-8e73-b3d8f7e34006.jpg?v=1695436122"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/trendzstudioshop.com.au\/cdn\/shop\/files\/AllthedifferentVirtuehairmasksandwhyyoushouldusethemforeachhairtype_1e91644f-c20b-42e0-8e73-b3d8f7e34006.jpg?v=1695436122","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch2\u003eRebuilds | Strengthens | Silkens\u003c\/h2\u003e\n\u003ch3\u003eA hydrating and shine-boosting mask for dry or damaged hair.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eGive dry, weak or damaged hair a potent dose of hydration and strength with Virtue Restorative Treatment Mask. This rich and creamy treatment infuses hair with extra care without weighing it down, leaving it soft, hydrated and lustrous. Enriched with first-of-its-kind Alpha-Keratin 60ku, over time this mask will improve hair health and strength.\u003cbr\u003e\u003cbr\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/mi15nTbRx7A\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cbr\u003eWhat does Virtue Restorative Treatment Mask do?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eImmediately hydrates and conditions hair\u003c\/li\u003e\n\u003cli\u003eEnhances shine and resiliency\u003c\/li\u003e\n\u003cli\u003eCreates a silky, soft finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWho is Virtue \u003cmeta charset=\"utf-8\"\u003eRestorative Treatment Mask for?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAnyone with damaged hair or hair in need of extra care\u003c\/li\u003e\n\u003cli\u003eIdeal for dry and dehydrated hair types\u003c\/li\u003e\n\u003cli\u003eHair stressed out by heat styling and chemical treatments\u003c\/li\u003e\n\u003cli\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/WJPObAJiXkw\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003eWhy you'll love it?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRich formula that won’t weigh down hair\u003c\/li\u003e\n\u003cli\u003eEnhances softness, shine, condition and strength\u003c\/li\u003e\n\u003cli\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli\u003eIs more effectively utilised by the body when compared to animal sources of keratin\u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair hair strands\u003c\/li\u003e\n\u003cli\u003e97% of women felt their hair was softer after just one use*\u003c\/li\u003e\n\u003cli\u003e95% of women felt their hair was more moisturized after just one use*\u003c\/li\u003e\n\u003cli\u003e93% felt their hair was healthier and more nourished after 4 uses*\u003c\/li\u003e\n\u003cli\u003e95% felt their hair was smoother and silkier after 4 uses*\u003c\/li\u003e\n\u003cli\u003eFragranced with a nurturing blend of creamy coconut, refreshing yuzu and warm woods\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten\u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/60fribqvxfs\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003cbr\u003eHOW TO APPLY\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e:\u003cbr\u003e\u003c\/strong\u003eAfter washing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2–3 minutes. Rinse well. Use weekly or as needed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTIPS\u003cbr\u003e\u003c\/strong\u003eFor colour-treated and chemically processed clients, this treatment mask can help keep hair healthy looking, vibrant, and lustrous. Use the mask at least two weeks before any colour treatment or service to prepare and protect hair. After colouring, the mask allows for improved moisture maintenance and overall health and appearance of hair.\u003cbr\u003eFor extra-coarse, extremely frizzy, and dense or curly hair, try a partial rinse, leaving some product in the hair to transform the mask into a restorative leave-in conditioner.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\" mce-data-marked=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFRAGRANCE\u003c\/strong\u003e\u003c\/span\u003e: \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eA rich, nurturing blend of fresh woods and clean citrus formulated with coconut and yuzu extracts.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e150ml\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-fragment=\"1\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e"}

{"id":7274672750781,"title":"VIRTUE LABS Frizz Block Smoothing Spray 150ml","handle":"virtue-labs-frizz-block-smoothing-spray-150ml","description":"\u003ch2\u003eControls \/ De-Frizzes \/ Protects\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eVirtue Frizz Block Smoothing Spray: Your Ultimate Defense Against Humidity and Frizz\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIntroducing the Virtue Frizz Block Smoothing Spray, the lightweight yet powerful solution to combat \u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003efrizz, humidity, and UV damage for up to 72 hours\u003c\/strong\u003e\u003c\/span\u003e. Say goodbye to unruly hair and hello to long-lasting frizz control with this heat-activated, anti-frizz spray.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features and Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-Lasting Frizz Control:\u003c\/strong\u003e Formulated to block humidity and lock in moisture, providing you with frizz-free hair for at least 72 hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlcohol-Free Formula:\u003c\/strong\u003e This milky mist is alcohol-free, ensuring it won't create build-up or strip your hair of essential moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeat Protection:\u003c\/strong\u003e Offers heat-protective properties up to 450 degrees, safeguarding your hair from the damaging effects of styling tools.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSafe for Color-Treated Hair:\u003c\/strong\u003e Unlike some other frizz-fighting products, our formula is safe for use on color-treated or chemically treated hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlpha Keratin 60ku:\u003c\/strong\u003e The Virtue Alpha Keratin 60ku instantly coats each strand, filling in split ends and creating a protective barrier without adding weight or stiffness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeightless Formula:\u003c\/strong\u003e Enjoy smooth, frizz-free locks with zero buildup, as this formula is completely weightless.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTame frizz, protect your hair from UV damage, and maintain a sleek, polished look even in humid conditions. Elevate your hair care routine with Virtue Frizz Block Smoothing Spray and experience the difference.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/3_VkaheGpi4\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients and Benefits of Virtue Frizz Block Smoothing Spray:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRice Protein, Tara Tree Fruit Extract, and Sunflower Sprout:\u003c\/strong\u003e Protect against color fade and UV damage, ensuring your hair maintains its vibrant hue.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eChia Seed and Green Tea Leaf Extract:\u003c\/strong\u003e Safeguard your locks from environmental pollution, keeping your hair healthy and clean.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSpecialty Lipopeptide:\u003c\/strong\u003e Removes and controls unwanted frizz for all hair types and textures, reducing frizz instantly and delivering results that last up to 72 hours.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLightweight, Milky Mist:\u003c\/strong\u003e This mist transforms into a weightless, emulsifying formula when activated by heat, ensuring effortless application.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho Benefits Most from Virtue Frizz Block Smoothing Spray?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf you've ever avoided tropical climates to protect your precious locks, Virtue Frizz Block Smoothing Spray is your new ally. Perfect for individuals with all hair types and textures, including colored and chemically treated hair, it allows you to enjoy your vacation without worrying about frizz.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use Virtue Frizz Block Smoothing Spray:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eAfter shampooing and conditioning your hair, give the Virtue Frizz Block Smoothing Spray a good shake.\u003c\/li\u003e\n\u003cli\u003eSection out towel-dried hair.\u003c\/li\u003e\n\u003cli\u003eWorking in sections, evenly mist the Frizz Block Smoothing Spray onto your hair, ensuring good coverage.\u003c\/li\u003e\n\u003cli\u003eBlow-dry your hair as usual and proceed with your desired styling.\u003c\/li\u003e\n\u003cli\u003eKeep in mind that heat activation is essential for the formula to work effectively.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/BER_IBmgJUE\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFragrance of Virtue Frizz Block Smoothing Spray:\u003cbr\u003e\u003c\/strong\u003eThe Virtue Frizz Block Smoothing Spray features a revitalizing fragrance composed of a harmonious blend of herbs, fruits, and citrus notes. It incorporates the calming essence of lavender and the invigorating aroma of fresh mint essential oils, providing a restorative olfactory experience.\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e150ml\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","published_at":"2022-06-27T15:05:21+10:00","created_at":"2022-06-27T14:46:26+10:00","vendor":"VIRTUE","type":"hair treatment","tags":["LEAVE-IN TREATMENT","TREATMENT LEAVE-IN","VIRTUE ANTI-FRIZZ"],"price":5360,"price_min":5360,"price_max":5360,"available":true,"price_varies":false,"compare_at_price":6700,"compare_at_price_min":6700,"compare_at_price_max":6700,"compare_at_price_varies":false,"variants":[{"id":42050576351421,"title":"Default 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hours\u003c\/strong\u003e\u003c\/span\u003e. Say goodbye to unruly hair and hello to long-lasting frizz control with this heat-activated, anti-frizz spray.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features and Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-Lasting Frizz Control:\u003c\/strong\u003e Formulated to block humidity and lock in moisture, providing you with frizz-free hair for at least 72 hours.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlcohol-Free Formula:\u003c\/strong\u003e This milky mist is alcohol-free, ensuring it won't create build-up or strip your hair of essential moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeat Protection:\u003c\/strong\u003e Offers heat-protective properties up to 450 degrees, safeguarding your hair from the damaging effects of styling tools.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSafe for Color-Treated Hair:\u003c\/strong\u003e Unlike some other frizz-fighting products, our formula is safe for use on color-treated or chemically treated hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlpha Keratin 60ku:\u003c\/strong\u003e The Virtue Alpha Keratin 60ku instantly coats each strand, filling in split ends and creating a protective barrier without adding weight or stiffness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeightless Formula:\u003c\/strong\u003e Enjoy smooth, frizz-free locks with zero buildup, as this formula is completely weightless.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTame frizz, protect your hair from UV damage, and maintain a sleek, polished look even in humid conditions. Elevate your hair care routine with Virtue Frizz Block Smoothing Spray and experience the difference.\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/3_VkaheGpi4\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eKey Ingredients and Benefits of Virtue Frizz Block Smoothing Spray:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRice Protein, Tara Tree Fruit Extract, and Sunflower Sprout:\u003c\/strong\u003e Protect against color fade and UV damage, ensuring your hair maintains its vibrant hue.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eChia Seed and Green Tea Leaf Extract:\u003c\/strong\u003e Safeguard your locks from environmental pollution, keeping your hair healthy and clean.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSpecialty Lipopeptide:\u003c\/strong\u003e Removes and controls unwanted frizz for all hair types and textures, reducing frizz instantly and delivering results that last up to 72 hours.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLightweight, Milky Mist:\u003c\/strong\u003e This mist transforms into a weightless, emulsifying formula when activated by heat, ensuring effortless application.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho Benefits Most from Virtue Frizz Block Smoothing Spray?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf you've ever avoided tropical climates to protect your precious locks, Virtue Frizz Block Smoothing Spray is your new ally. Perfect for individuals with all hair types and textures, including colored and chemically treated hair, it allows you to enjoy your vacation without worrying about frizz.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use Virtue Frizz Block Smoothing Spray:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eAfter shampooing and conditioning your hair, give the Virtue Frizz Block Smoothing Spray a good shake.\u003c\/li\u003e\n\u003cli\u003eSection out towel-dried hair.\u003c\/li\u003e\n\u003cli\u003eWorking in sections, evenly mist the Frizz Block Smoothing Spray onto your hair, ensuring good coverage.\u003c\/li\u003e\n\u003cli\u003eBlow-dry your hair as usual and proceed with your desired styling.\u003c\/li\u003e\n\u003cli\u003eKeep in mind that heat activation is essential for the formula to work effectively.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/BER_IBmgJUE\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFragrance of Virtue Frizz Block Smoothing Spray:\u003cbr\u003e\u003c\/strong\u003eThe Virtue Frizz Block Smoothing Spray features a revitalizing fragrance composed of a harmonious blend of herbs, fruits, and citrus notes. It incorporates the calming essence of lavender and the invigorating aroma of fresh mint essential oils, providing a restorative olfactory experience.\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e150ml\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e"}

{"id":6879717654717,"title":"VIRTUE LABS Smooth Shampoo 240ml","handle":"virtue-smooth-shampoo","description":"\u003ch2\u003eCleans | Softens | Shines\u003c\/h2\u003e\n\u003ch3\u003eA sulphate-free shampoo for frizzy, unruly hair.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eCleanse, soften and add shine to curly, wavy or frizzy hair with Virtue Smooth Shampoo. This gentle sulfate-free formula targets hair frizz at the source, smoothing and repairing rough cuticles while minimising friction between strands of hair. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/sXfEhQyHWvs\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003eWhat does Virtue Smooth Shampoo do?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleanses the hair and scalp\u003c\/li\u003e\n\u003cli\u003eReduces frizz\u003c\/li\u003e\n\u003cli\u003eSeals in shine and moisture\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWho is Virtue \u003cmeta charset=\"utf-8\"\u003eSmooth Shampoo for?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAll hair types, especially frizz-prone\u003c\/li\u003e\n\u003cli\u003eIdeal for wavy and curly hair\u003c\/li\u003e\n\u003cli\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cbr\u003eWhy you'll love it?\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApplies sheerly with no greasy or tacky feeling\u003c\/li\u003e\n\u003cli\u003eSmooths rough hair cuticles\u003c\/li\u003e\n\u003cli\u003eReduces friction between strands\u003c\/li\u003e\n\u003cli\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli\u003eIs more effectively utilised by the body when compared to animal sources of keratin\u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair hair strands\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked smoother.*\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked healthier.*\u003c\/li\u003e\n\u003cli\u003e80% of women felt their hair looked smoother and more hydrated.**\u003c\/li\u003e\n\u003cli\u003eFragranced with a calming blend of botanicals including lavender, sweet pear and fresh mint essential oil\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten\u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003eHOW TO APPLY\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e:\u003cbr\u003e\u003c\/strong\u003eWork a 20 cent piece sized amount of shampoo into a lather between palms. \u003cbr\u003eApply to wet hair, massage into a rich lather, and rinse.\u003cbr\u003eFollow with Smooth Conditioner, rinse thoroughly.\u003cbr\u003e\u003cbr\u003eAs all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" mce-data-marked=\"1\" 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shower","id":26033749098685,"position":5,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/trendzstudioshop.com.au\/cdn\/shop\/files\/VIRTUELABSSmoothshampooandconditionerinshower.jpg?v=1695350921"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/trendzstudioshop.com.au\/cdn\/shop\/files\/VIRTUELABSSmoothshampooandconditionerinshower.jpg?v=1695350921","width":1080},{"alt":"VIRTUE LABS Smooth Conditioner 200ml","id":26033748541629,"position":6,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/trendzstudioshop.com.au\/cdn\/shop\/files\/VIRTUELABSSmoothConditioner200ml.jpg?v=1695350921"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/trendzstudioshop.com.au\/cdn\/shop\/files\/VIRTUELABSSmoothConditioner200ml.jpg?v=1695350921","width":1080},{"alt":"VIRTUE LABS Smooth shampoo and conditioner","id":26033748934845,"position":7,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/trendzstudioshop.com.au\/cdn\/shop\/files\/VIRTUELABSSmoothshampooandconditioner.jpg?v=1695350921"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/trendzstudioshop.com.au\/cdn\/shop\/files\/VIRTUELABSSmoothshampooandconditioner.jpg?v=1695350921","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch2\u003eHydrates | Silkens | De-Frizzes\u003c\/h2\u003e\n\u003ch3\u003eA hydrating conditioner that smooths hair and reduces frizz.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eAdd hydration, softness and shine while minimising frizz with Virtue Smooth Conditioner. This moisture-rich formula smoothes down rough cuticles and reduces friction between strands, to target frizz at the source. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.\u003cbr\u003e\u003cbr\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/sXfEhQyHWvs\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cbr\u003eWhat does Virtue Smooth Conditioner do?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReduces frizz\u003c\/li\u003e\n\u003cli\u003eProtects against humidity\u003c\/li\u003e\n\u003cli\u003eSeals in shine and moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWho is Virtue \u003cmeta charset=\"utf-8\"\u003eSmooth \u003cmeta charset=\"utf-8\"\u003eConditioner for?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAll hair types, especially frizz-prone\u003c\/li\u003e\n\u003cli\u003eIdeal for wavy and curly hair\u003c\/li\u003e\n\u003cli\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cbr\u003eWhy you'll love it?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSmooths rough hair cuticles\u003c\/li\u003e\n\u003cli\u003eReduces friction between strands\u003c\/li\u003e\n\u003cli\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli\u003eIs more effectively utilised by the body when compared to animal sources of keratin\u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair hair strands\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked smoother.*\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked healthier.*\u003c\/li\u003e\n\u003cli\u003e80% of women felt their hair looked smoother and more hydrated.**\u003c\/li\u003e\n\u003cli\u003eFragranced with a calming blend of botanicals including lavender, sweet pear and fresh mint essential oil\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten\u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003eHOW TO APPLY\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e:\u003c\/strong\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWork a \u003cmeta charset=\"utf-8\"\u003e20 cent piece sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, prep hair with your favourite Virtue Shampoo.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\" mce-data-marked=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFRAGRANCE\u003c\/strong\u003e\u003c\/span\u003e: \u003cmeta charset=\"utf-8\"\u003eA restorative blend of flower, fruit, and herbs incorporating soothing lavender, sweet pear, and fresh mint essential oils.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e200ml\u003c\/span\u003e\u003c\/p\u003e"}

{"id":6879896666301,"title":"VIRTUE LABS Un-Frizz Cream 120ml","handle":"virtue-un-frizz-cream","description":"\u003ch2\u003eSmooths | Calms | Transforms\u003c\/h2\u003e\n\u003cp\u003eExperience Frizz-Free, Gorgeous Hair with \u003cstrong\u003eVirtue Un-Frizz Cream\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSay goodbye to frizz and hello to beautifully conditioned, sleek hair all day long with Virtue Un-Frizz Cream. This lightweight leave-in treatment creme is your secret weapon for taming unruly locks and defending against humidity while promoting hair health and strength over time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat Does Virtue Un-Frizz Cream Do?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSmooths and conditions your hair, leaving it silky and manageable.\u003c\/li\u003e\n\u003cli\u003eBattles frizz, ensuring your locks stay sleek and frizz-free.\u003c\/li\u003e\n\u003cli\u003eShields your hair from the challenges of humidity, maintaining your flawless look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho Benefits from Virtue Un-Frizz Cream?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIdeal for those with frizz-prone hair or hair sensitive to humidity.\u003c\/li\u003e\n\u003cli\u003eCurly hair types seeking defined, frizz-free curls.\u003c\/li\u003e\n\u003cli\u003eSafe for use on color- and chemically-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You'll Fall in Love:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLuxuriously rich formula that won't weigh your hair down.\u003c\/li\u003e\n\u003cli\u003eInstantly melts into your locks without leaving an oily or filmy texture.\u003c\/li\u003e\n\u003cli\u003ePowered by Alpha Keratin 60ku, derived from ethically sourced human hair, it's more readily absorbed by your body compared to animal sources of keratin.\u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair damaged hair strands.\u003c\/li\u003e\n\u003cli\u003eRave reviews from users: 93% noticed smoother and healthier hair, 91% experienced improved moisture, and 85% enjoyed intact, frizz-free curls*.\u003c\/li\u003e\n\u003cli\u003eDelicately scented with a blend of herbs, fruit, and citrus essential oils.\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colors and dyes, and gluten.\u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eElevate your hair care routine with Virtue Un-Frizz Cream and unlock the secret to effortlessly gorgeous, frizz-free hair. Join the ranks of satisfied users who have discovered the transformative power of this exceptional leave-in treatment. Say goodbye to frizz and hello to sensational hair days – grab yours today!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Achieving a flawless look with Virtue Un-Frizz Cream is easier than you think. Follow these steps for hair that's sleek and beautifully conditioned:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eBegin with clean, damp hair.\u003c\/li\u003e\n\u003cli\u003eDispense a quarter-sized amount of Un-Frizz Cream.\u003c\/li\u003e\n\u003cli\u003eApply it evenly from the roots to the ends of your hair.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eStyling Options:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor a smooth finish: Blow dry your hair to perfection.\u003c\/li\u003e\n\u003cli\u003eTo enhance your natural texture: Simply air dry and let your hair's unique beauty shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePro Tips for Exceptional Hair:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIf your hair is feeling dry and thirsty, longing for that silky, healthy finish, try this: Mix equal parts of Un-Frizz Cream with our 6-in-1 Styler. Distribute this powerful combination evenly through damp hair, and then style as desired for that smooth, polished look you've been craving.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFor those with air-dried curly hair, here's a winning combo: Mix our Moisture-Defining Whip with Un-Frizz Cream on damp hair. This dynamic duo provides the added hold your curls need while delivering a smooth, polished finish that's simply irresistible.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIndulge in a Captivating Fragrance:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur Un-Frizz Cream comes with a fragrance that's pure delight. Experience the rejuvenating blend of flowers, fruits, and herbs, featuring sweet pear, calming lavender, and invigorating mint essential oils. Every application becomes a sensory journey you won't want to miss.\u003c\/p\u003e\n\u003cp\u003eElevate your hair care routine with Virtue Un-Frizz Cream, and master the art of effortlessly stunning hair. Whether you're aiming for smooth perfection or embracing your natural texture, our versatile formula delivers exceptional results. 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Join the ranks of satisfied users who have discovered the transformative power of this exceptional leave-in treatment. Say goodbye to frizz and hello to sensational hair days – grab yours today!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Achieving a flawless look with Virtue Un-Frizz Cream is easier than you think. Follow these steps for hair that's sleek and beautifully conditioned:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eBegin with clean, damp hair.\u003c\/li\u003e\n\u003cli\u003eDispense a quarter-sized amount of Un-Frizz Cream.\u003c\/li\u003e\n\u003cli\u003eApply it evenly from the roots to the ends of your hair.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eStyling Options:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor a smooth finish: Blow dry your hair to perfection.\u003c\/li\u003e\n\u003cli\u003eTo enhance your natural texture: Simply air dry and let your hair's unique beauty shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePro Tips for Exceptional Hair:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eIf your hair is feeling dry and thirsty, longing for that silky, healthy finish, try this: Mix equal parts of Un-Frizz Cream with our 6-in-1 Styler. Distribute this powerful combination evenly through damp hair, and then style as desired for that smooth, polished look you've been craving.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFor those with air-dried curly hair, here's a winning combo: Mix our Moisture-Defining Whip with Un-Frizz Cream on damp hair. This dynamic duo provides the added hold your curls need while delivering a smooth, polished finish that's simply irresistible.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIndulge in a Captivating Fragrance:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur Un-Frizz Cream comes with a fragrance that's pure delight. Experience the rejuvenating blend of flowers, fruits, and herbs, featuring sweet pear, calming lavender, and invigorating mint essential oils. Every application becomes a sensory journey you won't want to miss.\u003c\/p\u003e\n\u003cp\u003eElevate your hair care routine with Virtue Un-Frizz Cream, and master the art of effortlessly stunning hair. Whether you're aiming for smooth perfection or embracing your natural texture, our versatile formula delivers exceptional results. Try it today and step into a world of sensational hair days!\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e120ml\u003cbr\u003e\u003c\/p\u003e"}

{"id":6972023144637,"title":"VIRTUE LABS Smooth Shampoo 500ml","handle":"virtue-smooth-shampoo-500ml","description":"\u003ch2\u003eCleans | Softens | Shines\u003c\/h2\u003e\n\u003ch3\u003eA sulphate-free shampoo for frizzy, unruly hair.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eCleanse, soften and add shine to curly, wavy or frizzy hair with Virtue Smooth Shampoo. This gentle sulfate-free formula targets hair frizz at the source, smoothing and repairing rough cuticles while minimising friction between strands of hair. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/sXfEhQyHWvs\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003eWhat does Virtue Smooth Shampoo do?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleanses the hair and scalp\u003c\/li\u003e\n\u003cli\u003eReduces frizz\u003c\/li\u003e\n\u003cli\u003eSeals in shine and moisture\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWho is Virtue \u003cmeta charset=\"utf-8\"\u003eSmooth Shampoo for?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAll hair types, especially frizz-prone\u003c\/li\u003e\n\u003cli\u003eIdeal for wavy and curly hair\u003c\/li\u003e\n\u003cli\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cbr\u003eWhy you'll love it?\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApplies sheerly with no greasy or tacky feeling\u003c\/li\u003e\n\u003cli\u003eSmooths rough hair cuticles\u003c\/li\u003e\n\u003cli\u003eReduces friction between strands\u003c\/li\u003e\n\u003cli\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli\u003eIs more effectively utilised by the body when compared to animal sources of keratin\u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair hair strands\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked smoother.*\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked healthier.*\u003c\/li\u003e\n\u003cli\u003e80% of women felt their hair looked smoother and more hydrated.**\u003c\/li\u003e\n\u003cli\u003eFragranced with a calming blend of botanicals including lavender, sweet pear and fresh mint essential oil\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten\u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; 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This gentle sulfate-free formula targets hair frizz at the source, smoothing and repairing rough cuticles while minimising friction between strands of hair. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/sXfEhQyHWvs\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003eWhat does Virtue Smooth Shampoo do?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleanses the hair and scalp\u003c\/li\u003e\n\u003cli\u003eReduces frizz\u003c\/li\u003e\n\u003cli\u003eSeals in shine and moisture\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWho is Virtue \u003cmeta charset=\"utf-8\"\u003eSmooth Shampoo for?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAll hair types, especially frizz-prone\u003c\/li\u003e\n\u003cli\u003eIdeal for wavy and curly hair\u003c\/li\u003e\n\u003cli\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cbr\u003eWhy you'll love it?\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApplies sheerly with no greasy or tacky feeling\u003c\/li\u003e\n\u003cli\u003eSmooths rough hair cuticles\u003c\/li\u003e\n\u003cli\u003eReduces friction between strands\u003c\/li\u003e\n\u003cli\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli\u003eIs more effectively utilised by the body when compared to animal sources of keratin\u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair hair strands\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked smoother.*\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked healthier.*\u003c\/li\u003e\n\u003cli\u003e80% of women felt their hair looked smoother and more hydrated.**\u003c\/li\u003e\n\u003cli\u003eFragranced with a calming blend of botanicals including lavender, sweet pear and fresh mint essential oil\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten\u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003eHOW TO APPLY\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e:\u003cbr\u003e\u003c\/strong\u003eWork a 20 cent piece sized amount of shampoo into a lather between palms. \u003cbr\u003eApply to wet hair, massage into a rich lather, and rinse.\u003cbr\u003eFollow with Smooth Conditioner, rinse thoroughly.\u003cbr\u003e\u003cbr\u003eAs all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" mce-data-marked=\"1\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFRAGRANCE\u003c\/strong\u003e\u003c\/span\u003e: \u003cmeta charset=\"utf-8\"\u003eA restorative blend of flower, fruit, and herbs incorporating soothing lavender, sweet pear, and fresh mint essential oils.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e500ml\u003c\/span\u003e\u003c\/p\u003e"}