{"id":7033170002109,"title":"VIRTUE LABS Fan Favourites Kit - Best Seller Blockbuster (Worth $214.00)","handle":"virtue-labs-fan-favorites-kit-best-seller-blockbuster-worth-214-00","description":"\u003ch2\u003eLimited Edition 2021 Holiday Gift Set\u003cbr\u003e\n\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan data-mce-fragment=\"1\"\u003eA best-selling collection featuring Recovery Shampoo \u0026amp; Conditioner, Healing Oil, and the Restorative Treatment Mask. This Fan Favourites Kit comes in a holiday theme box with window.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan style=\"text-decoration: underline;\"\u003eWHAT'S INCLUDED\u003c\/span\u003e:\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003eRecovery Shampoo (240ml) \u003c\/strong\u003e\u003cspan\u003eCleans | Replenishes | Nourishes\u003cbr\u003e\u003c\/span\u003e\u003cem\u003eNourish and repair hair with each wash using this award-winning cleanser.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecovery Conditioner (200ml) \u003c\/strong\u003e\u003cspan\u003eHydrates | Softens | Renews\u003cbr\u003e\u003c\/span\u003e\u003cem\u003eHydrate and renew hair with this creamy, award-winning conditioner.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHealing Oil (50ml) \u003c\/strong\u003e\u003cspan\u003eProtects | Shines | Mends\u003cbr\u003e\u003c\/span\u003e\u003cem\u003eProtect, mend, and add shine to hair with this lightweight, fast-absorbing super oil\u003c\/em\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eRestorative Treatment Mask (50ml)\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003eRebuilds | Strengthens | Silkens\u003cbr\u003e\u003c\/span\u003e\u003cem\u003eInstantly and intensely hydrate hair in just 3 minutes with this nutrient-rich cream.\u003c\/em\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cbr\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/mi15nTbRx7A\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"title\"\u003eThe holy grail shower and style set for healthy hair.\u003c\/h2\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv class=\"left\"\u003e\n\u003cp\u003eStronger, healthier hair is in the queue for this year’s holiday with Virtue\u003csup\u003e®\u003c\/sup\u003e’s top-selling fan favourites. Nourish and replenish hair with our \u003cstrong\u003eaward-winning Recovery Shampoo\u003c\/strong\u003e and \u003cstrong\u003eConditioner\u003c\/strong\u003e, \u003cstrong\u003eHealing Oil\u003c\/strong\u003e, and our \u003cstrong\u003ebest-selling Restorative Treatment Mask\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eWhether you’re gifting yourself or a friend, this perfectly packaged kit is the best introduction to our groundbreaking technology, a hair-healing protein called Alpha Keratin 60ku\u003csup\u003e®\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003ethat transforms hair in as few as five uses.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/60fribqvxfs\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-fragment=\"1\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cstrong\u003eAFTERPAY AVAILABLE AT CHECKOUT + FREE SHIPPING AUSTRALIA WIDE\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-10-20T18:20:30+10:00","created_at":"2021-10-20T17:57:12+10:00","vendor":"VIRTUE","type":"Treatment","tags":["GIFT PACK","GIFT PACKS","HAIR MASKS","LEAVE-IN TREATMENT","RINSE OUT TREATMENT","TREATMENT LEAVE-IN","VIRTUE ANTI-FRIZZ","VIRTUE CONDITIONER","VIRTUE DAMAGE REPAIR","VIRTUE SHAMPOO","VIRTUE SHAMPOO \u0026 CONDITIONER DUO","VIRTUE TREATMENTS"],"price":16050,"price_min":16050,"price_max":16050,"available":false,"price_varies":false,"compare_at_price":21400,"compare_at_price_min":21400,"compare_at_price_max":21400,"compare_at_price_varies":false,"variants":[{"id":40912781934781,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"VIRTUE LABS Fan Favourites Kit - Best Seller Blockbuster (Worth $214.00)","public_title":null,"options":["Default Title"],"price":16050,"weight":925,"compare_at_price":21400,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSFanFavoritesKit-BestSellerBlockbuster_Worth_214.00_Freeshipping.jpg?v=1634716712","\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSFanFavoritesKit-BestSellerBlockbuster_Worth_214.00_TrendzStudio.jpg?v=1634716724"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSFanFavoritesKit-BestSellerBlockbuster_Worth_214.00_Freeshipping.jpg?v=1634716712","options":["Title"],"media":[{"alt":null,"id":23006453334205,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSFanFavoritesKit-BestSellerBlockbuster_Worth_214.00_Freeshipping.jpg?v=1634716712"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSFanFavoritesKit-BestSellerBlockbuster_Worth_214.00_Freeshipping.jpg?v=1634716712","width":1080},{"alt":null,"id":23006454743229,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSFanFavoritesKit-BestSellerBlockbuster_Worth_214.00_TrendzStudio.jpg?v=1634716724"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSFanFavoritesKit-BestSellerBlockbuster_Worth_214.00_TrendzStudio.jpg?v=1634716724","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch2\u003eLimited Edition 2021 Holiday Gift Set\u003cbr\u003e\n\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan data-mce-fragment=\"1\"\u003eA best-selling collection featuring Recovery Shampoo \u0026amp; Conditioner, Healing Oil, and the Restorative Treatment Mask. This Fan Favourites Kit comes in a holiday theme box with window.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan style=\"text-decoration: underline;\"\u003eWHAT'S INCLUDED\u003c\/span\u003e:\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003eRecovery Shampoo (240ml) \u003c\/strong\u003e\u003cspan\u003eCleans | Replenishes | Nourishes\u003cbr\u003e\u003c\/span\u003e\u003cem\u003eNourish and repair hair with each wash using this award-winning cleanser.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecovery Conditioner (200ml) \u003c\/strong\u003e\u003cspan\u003eHydrates | Softens | Renews\u003cbr\u003e\u003c\/span\u003e\u003cem\u003eHydrate and renew hair with this creamy, award-winning conditioner.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHealing Oil (50ml) \u003c\/strong\u003e\u003cspan\u003eProtects | Shines | Mends\u003cbr\u003e\u003c\/span\u003e\u003cem\u003eProtect, mend, and add shine to hair with this lightweight, fast-absorbing super oil\u003c\/em\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eRestorative Treatment Mask (50ml)\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003eRebuilds | Strengthens | Silkens\u003cbr\u003e\u003c\/span\u003e\u003cem\u003eInstantly and intensely hydrate hair in just 3 minutes with this nutrient-rich cream.\u003c\/em\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cbr\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/mi15nTbRx7A\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"title\"\u003eThe holy grail shower and style set for healthy hair.\u003c\/h2\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv class=\"left\"\u003e\n\u003cp\u003eStronger, healthier hair is in the queue for this year’s holiday with Virtue\u003csup\u003e®\u003c\/sup\u003e’s top-selling fan favourites. Nourish and replenish hair with our \u003cstrong\u003eaward-winning Recovery Shampoo\u003c\/strong\u003e and \u003cstrong\u003eConditioner\u003c\/strong\u003e, \u003cstrong\u003eHealing Oil\u003c\/strong\u003e, and our \u003cstrong\u003ebest-selling Restorative Treatment Mask\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eWhether you’re gifting yourself or a friend, this perfectly packaged kit is the best introduction to our groundbreaking technology, a hair-healing protein called Alpha Keratin 60ku\u003csup\u003e®\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003ethat transforms hair in as few as five uses.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/60fribqvxfs\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-fragment=\"1\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cstrong\u003eAFTERPAY AVAILABLE AT CHECKOUT + FREE SHIPPING AUSTRALIA WIDE\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e"}

{"id":6972082389181,"title":"VIRTUE LABS Restorative Treatment Mask 50ml","handle":"virtue-restorative-treatment-mask-50ml","description":"\u003ch2\u003eRebuilds | Strengthens | Silkens\u003c\/h2\u003e\n\u003ch3\u003eA hydrating and shine-boosting mask for dry or damaged hair.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eGive dry, weak or damaged hair a potent dose of hydration and strength with Virtue Restorative Treatment Mask. This rich and creamy treatment infuses hair with extra care without weighing it down, leaving it soft, hydrated and lustrous. Enriched with first-of-its-kind Alpha-Keratin 60ku, over time this mask will improve hair health and strength.\u003cbr\u003e\u003cbr\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/mi15nTbRx7A\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cbr\u003eWhat does Virtue Restorative Treatment Mask do?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eImmediately hydrates and conditions hair\u003c\/li\u003e\n\u003cli\u003eEnhances shine and resiliency\u003c\/li\u003e\n\u003cli\u003eCreates a silky, soft finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWho is Virtue \u003cmeta charset=\"utf-8\"\u003eRestorative Treatment Mask for?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAnyone with damaged hair or hair in need of extra care\u003c\/li\u003e\n\u003cli\u003eIdeal for dry and dehydrated hair types\u003c\/li\u003e\n\u003cli\u003eHair stressed out by heat styling and chemical treatments\u003c\/li\u003e\n\u003cli\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/WJPObAJiXkw\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003eWhy you'll love it?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRich formula that won’t weigh down hair\u003c\/li\u003e\n\u003cli\u003eEnhances softness, shine, condition and strength\u003c\/li\u003e\n\u003cli\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli\u003eIs more effectively utilised by the body when compared to animal sources of keratin\u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair hair strands\u003c\/li\u003e\n\u003cli\u003e97% of women felt their hair was softer after just one use*\u003c\/li\u003e\n\u003cli\u003e95% of women felt their hair was more moisturized after just one use*\u003c\/li\u003e\n\u003cli\u003e93% felt their hair was healthier and more nourished after 4 uses*\u003c\/li\u003e\n\u003cli\u003e95% felt their hair was smoother and silkier after 4 uses*\u003c\/li\u003e\n\u003cli\u003eFragranced with a nurturing blend of creamy coconut, refreshing yuzu and warm woods\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten\u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/60fribqvxfs\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003cbr\u003eHOW TO APPLY\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e:\u003cbr\u003e\u003c\/strong\u003eAfter washing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2–3 minutes. Rinse well. Use weekly or as needed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTIPS\u003cbr\u003e\u003c\/strong\u003eFor colour-treated and chemically processed clients, this treatment mask can help keep hair healthy looking, vibrant, and lustrous. Use the mask at least two weeks before any colour treatment or service to prepare and protect hair. After colouring, the mask allows for improved moisture maintenance and overall health and appearance of hair.\u003cbr\u003eFor extra-coarse, extremely frizzy, and dense or curly hair, try a partial rinse, leaving some product in the hair to transform the mask into a restorative leave-in conditioner.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\" mce-data-marked=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFRAGRANCE\u003c\/strong\u003e\u003c\/span\u003e: \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eA rich, nurturing blend of fresh woods and clean citrus formulated with coconut and yuzu extracts.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e50ml\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-fragment=\"1\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-09-17T16:45:39+10:00","created_at":"2021-09-17T16:43:39+10:00","vendor":"VIRTUE","type":"Treatment","tags":["HAIR MASKS","RINSE OUT TREATMENT","VIRTUE ANTI-FRIZZ","VIRTUE TREATMENTS"],"price":3300,"price_min":3300,"price_max":3300,"available":true,"price_varies":false,"compare_at_price":4400,"compare_at_price_min":4400,"compare_at_price_max":4400,"compare_at_price_varies":false,"variants":[{"id":40704024641725,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"VIRTUE LABS Restorative Treatment Mask 50ml","public_title":null,"options":["Default Title"],"price":3300,"weight":102,"compare_at_price":4400,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSRestorativeTreatmentMask50mlTrendzStudio.jpg?v=1632398162","\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSRestorativeTreatmentMask150mlAustralia_33b81bce-c151-4bdd-b461-25ff0b8b4509.jpg?v=1632398178"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSRestorativeTreatmentMask50mlTrendzStudio.jpg?v=1632398162","options":["Title"],"media":[{"alt":null,"id":22693717737661,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSRestorativeTreatmentMask50mlTrendzStudio.jpg?v=1632398162"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSRestorativeTreatmentMask50mlTrendzStudio.jpg?v=1632398162","width":1080},{"alt":null,"id":22693721833661,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSRestorativeTreatmentMask150mlAustralia_33b81bce-c151-4bdd-b461-25ff0b8b4509.jpg?v=1632398178"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSRestorativeTreatmentMask150mlAustralia_33b81bce-c151-4bdd-b461-25ff0b8b4509.jpg?v=1632398178","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch2\u003eRebuilds | Strengthens | Silkens\u003c\/h2\u003e\n\u003ch3\u003eA hydrating and shine-boosting mask for dry or damaged hair.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eGive dry, weak or damaged hair a potent dose of hydration and strength with Virtue Restorative Treatment Mask. This rich and creamy treatment infuses hair with extra care without weighing it down, leaving it soft, hydrated and lustrous. Enriched with first-of-its-kind Alpha-Keratin 60ku, over time this mask will improve hair health and strength.\u003cbr\u003e\u003cbr\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/mi15nTbRx7A\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cbr\u003eWhat does Virtue Restorative Treatment Mask do?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eImmediately hydrates and conditions hair\u003c\/li\u003e\n\u003cli\u003eEnhances shine and resiliency\u003c\/li\u003e\n\u003cli\u003eCreates a silky, soft finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWho is Virtue \u003cmeta charset=\"utf-8\"\u003eRestorative Treatment Mask for?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAnyone with damaged hair or hair in need of extra care\u003c\/li\u003e\n\u003cli\u003eIdeal for dry and dehydrated hair types\u003c\/li\u003e\n\u003cli\u003eHair stressed out by heat styling and chemical treatments\u003c\/li\u003e\n\u003cli\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/WJPObAJiXkw\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003eWhy you'll love it?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRich formula that won’t weigh down hair\u003c\/li\u003e\n\u003cli\u003eEnhances softness, shine, condition and strength\u003c\/li\u003e\n\u003cli\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli\u003eIs more effectively utilised by the body when compared to animal sources of keratin\u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair hair strands\u003c\/li\u003e\n\u003cli\u003e97% of women felt their hair was softer after just one use*\u003c\/li\u003e\n\u003cli\u003e95% of women felt their hair was more moisturized after just one use*\u003c\/li\u003e\n\u003cli\u003e93% felt their hair was healthier and more nourished after 4 uses*\u003c\/li\u003e\n\u003cli\u003e95% felt their hair was smoother and silkier after 4 uses*\u003c\/li\u003e\n\u003cli\u003eFragranced with a nurturing blend of creamy coconut, refreshing yuzu and warm woods\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten\u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/60fribqvxfs\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003cbr\u003eHOW TO APPLY\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e:\u003cbr\u003e\u003c\/strong\u003eAfter washing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2–3 minutes. Rinse well. Use weekly or as needed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTIPS\u003cbr\u003e\u003c\/strong\u003eFor colour-treated and chemically processed clients, this treatment mask can help keep hair healthy looking, vibrant, and lustrous. Use the mask at least two weeks before any colour treatment or service to prepare and protect hair. After colouring, the mask allows for improved moisture maintenance and overall health and appearance of hair.\u003cbr\u003eFor extra-coarse, extremely frizzy, and dense or curly hair, try a partial rinse, leaving some product in the hair to transform the mask into a restorative leave-in conditioner.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\" mce-data-marked=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFRAGRANCE\u003c\/strong\u003e\u003c\/span\u003e: \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eA rich, nurturing blend of fresh woods and clean citrus formulated with coconut and yuzu extracts.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e50ml\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-fragment=\"1\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e"}

{"id":6879813206205,"title":"VIRTUE LABS Restorative Treatment Mask 150ml","handle":"virtue-restorative-treatment-mask","description":"\u003ch2\u003eRebuilds | Strengthens | Silkens\u003c\/h2\u003e\n\u003ch3\u003eA hydrating and shine-boosting mask for dry or damaged hair.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eGive dry, weak or damaged hair a potent dose of hydration and strength with Virtue Restorative Treatment Mask. This rich and creamy treatment infuses hair with extra care without weighing it down, leaving it soft, hydrated and lustrous. Enriched with first-of-its-kind Alpha-Keratin 60ku, over time this mask will improve hair health and strength.\u003cbr\u003e\u003cbr\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/mi15nTbRx7A\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cbr\u003eWhat does Virtue Restorative Treatment Mask do?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eImmediately hydrates and conditions hair\u003c\/li\u003e\n\u003cli\u003eEnhances shine and resiliency\u003c\/li\u003e\n\u003cli\u003eCreates a silky, soft finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWho is Virtue \u003cmeta charset=\"utf-8\"\u003eRestorative Treatment Mask for?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAnyone with damaged hair or hair in need of extra care\u003c\/li\u003e\n\u003cli\u003eIdeal for dry and dehydrated hair types\u003c\/li\u003e\n\u003cli\u003eHair stressed out by heat styling and chemical treatments\u003c\/li\u003e\n\u003cli\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/WJPObAJiXkw\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003eWhy you'll love it?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRich formula that won’t weigh down hair\u003c\/li\u003e\n\u003cli\u003eEnhances softness, shine, condition and strength\u003c\/li\u003e\n\u003cli\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli\u003eIs more effectively utilised by the body when compared to animal sources of keratin\u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair hair strands\u003c\/li\u003e\n\u003cli\u003e97% of women felt their hair was softer after just one use*\u003c\/li\u003e\n\u003cli\u003e95% of women felt their hair was more moisturized after just one use*\u003c\/li\u003e\n\u003cli\u003e93% felt their hair was healthier and more nourished after 4 uses*\u003c\/li\u003e\n\u003cli\u003e95% felt their hair was smoother and silkier after 4 uses*\u003c\/li\u003e\n\u003cli\u003eFragranced with a nurturing blend of creamy coconut, refreshing yuzu and warm woods\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten\u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/60fribqvxfs\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003cbr\u003eHOW TO APPLY\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e:\u003cbr\u003e\u003c\/strong\u003eAfter washing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2–3 minutes. Rinse well. Use weekly or as needed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTIPS\u003cbr\u003e\u003c\/strong\u003eFor colour-treated and chemically processed clients, this treatment mask can help keep hair healthy looking, vibrant, and lustrous. Use the mask at least two weeks before any colour treatment or service to prepare and protect hair. After colouring, the mask allows for improved moisture maintenance and overall health and appearance of hair.\u003cbr\u003eFor extra-coarse, extremely frizzy, and dense or curly hair, try a partial rinse, leaving some product in the hair to transform the mask into a restorative leave-in conditioner.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\" mce-data-marked=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFRAGRANCE\u003c\/strong\u003e\u003c\/span\u003e: \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eA rich, nurturing blend of fresh woods and clean citrus formulated with coconut and yuzu extracts.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e150ml\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-fragment=\"1\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-08-26T13:42:42+10:00","created_at":"2021-08-05T15:54:00+10:00","vendor":"VIRTUE","type":"Treatment","tags":["HAIR MASKS","RINSE OUT TREATMENT","VIRTUE ANTI-FRIZZ","VIRTUE TREATMENTS"],"price":6900,"price_min":6900,"price_max":6900,"available":true,"price_varies":false,"compare_at_price":9200,"compare_at_price_min":9200,"compare_at_price_max":9200,"compare_at_price_varies":false,"variants":[{"id":40381480992957,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"VIRTUE LABS Restorative Treatment Mask 150ml","public_title":null,"options":["Default Title"],"price":6900,"weight":245,"compare_at_price":9200,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSRestorativeTreatmentMask150mlTrendzStudio.jpg?v=1632398042","\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSRestorativeTreatmentMask150mlAustralia.jpg?v=1632398082","\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUERestorativeTreatmentMaskAustralia.jpg?v=1632398084"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSRestorativeTreatmentMask150mlTrendzStudio.jpg?v=1632398042","options":["Title"],"media":[{"alt":null,"id":22693688803517,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSRestorativeTreatmentMask150mlTrendzStudio.jpg?v=1632398042"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSRestorativeTreatmentMask150mlTrendzStudio.jpg?v=1632398042","width":1080},{"alt":null,"id":22693697814717,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSRestorativeTreatmentMask150mlAustralia.jpg?v=1632398082"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSRestorativeTreatmentMask150mlAustralia.jpg?v=1632398082","width":1080},{"alt":null,"id":22135561978045,"position":3,"preview_image":{"aspect_ratio":0.613,"height":2027,"width":1242,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUERestorativeTreatmentMaskAustralia.jpg?v=1632398084"},"aspect_ratio":0.613,"height":2027,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUERestorativeTreatmentMaskAustralia.jpg?v=1632398084","width":1242}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch2\u003eRebuilds | Strengthens | Silkens\u003c\/h2\u003e\n\u003ch3\u003eA hydrating and shine-boosting mask for dry or damaged hair.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eGive dry, weak or damaged hair a potent dose of hydration and strength with Virtue Restorative Treatment Mask. This rich and creamy treatment infuses hair with extra care without weighing it down, leaving it soft, hydrated and lustrous. Enriched with first-of-its-kind Alpha-Keratin 60ku, over time this mask will improve hair health and strength.\u003cbr\u003e\u003cbr\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/mi15nTbRx7A\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cbr\u003eWhat does Virtue Restorative Treatment Mask do?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eImmediately hydrates and conditions hair\u003c\/li\u003e\n\u003cli\u003eEnhances shine and resiliency\u003c\/li\u003e\n\u003cli\u003eCreates a silky, soft finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWho is Virtue \u003cmeta charset=\"utf-8\"\u003eRestorative Treatment Mask for?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAnyone with damaged hair or hair in need of extra care\u003c\/li\u003e\n\u003cli\u003eIdeal for dry and dehydrated hair types\u003c\/li\u003e\n\u003cli\u003eHair stressed out by heat styling and chemical treatments\u003c\/li\u003e\n\u003cli\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/WJPObAJiXkw\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003eWhy you'll love it?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRich formula that won’t weigh down hair\u003c\/li\u003e\n\u003cli\u003eEnhances softness, shine, condition and strength\u003c\/li\u003e\n\u003cli\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli\u003eIs more effectively utilised by the body when compared to animal sources of keratin\u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair hair strands\u003c\/li\u003e\n\u003cli\u003e97% of women felt their hair was softer after just one use*\u003c\/li\u003e\n\u003cli\u003e95% of women felt their hair was more moisturized after just one use*\u003c\/li\u003e\n\u003cli\u003e93% felt their hair was healthier and more nourished after 4 uses*\u003c\/li\u003e\n\u003cli\u003e95% felt their hair was smoother and silkier after 4 uses*\u003c\/li\u003e\n\u003cli\u003eFragranced with a nurturing blend of creamy coconut, refreshing yuzu and warm woods\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten\u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/60fribqvxfs\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003cbr\u003eHOW TO APPLY\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e:\u003cbr\u003e\u003c\/strong\u003eAfter washing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2–3 minutes. Rinse well. Use weekly or as needed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTIPS\u003cbr\u003e\u003c\/strong\u003eFor colour-treated and chemically processed clients, this treatment mask can help keep hair healthy looking, vibrant, and lustrous. Use the mask at least two weeks before any colour treatment or service to prepare and protect hair. After colouring, the mask allows for improved moisture maintenance and overall health and appearance of hair.\u003cbr\u003eFor extra-coarse, extremely frizzy, and dense or curly hair, try a partial rinse, leaving some product in the hair to transform the mask into a restorative leave-in conditioner.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\" mce-data-marked=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFRAGRANCE\u003c\/strong\u003e\u003c\/span\u003e: \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eA rich, nurturing blend of fresh woods and clean citrus formulated with coconut and yuzu extracts.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e150ml\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-fragment=\"1\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e"}

{"id":6879772704957,"title":"VIRTUE LABS Smooth Conditioner 200ml","handle":"virtue-smooth-conditioner","description":"\u003ch2\u003eHydrates | Silkens | De-Frizzes\u003c\/h2\u003e\n\u003ch3\u003eA hydrating conditioner that smooths hair and reduces frizz.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eAdd hydration, softness and shine while minimising frizz with Virtue Smooth Conditioner. This moisture-rich formula smoothes down rough cuticles and reduces friction between strands, to target frizz at the source. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.\u003cbr\u003e\u003cbr\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/sXfEhQyHWvs\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cbr\u003eWhat does Virtue Smooth Conditioner do?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReduces frizz\u003c\/li\u003e\n\u003cli\u003eProtects against humidity\u003c\/li\u003e\n\u003cli\u003eSeals in shine and moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWho is Virtue \u003cmeta charset=\"utf-8\"\u003eSmooth \u003cmeta charset=\"utf-8\"\u003eConditioner for?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAll hair types, especially frizz-prone\u003c\/li\u003e\n\u003cli\u003eIdeal for wavy and curly hair\u003c\/li\u003e\n\u003cli\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cbr\u003eWhy you'll love it?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSmooths rough hair cuticles\u003c\/li\u003e\n\u003cli\u003eReduces friction between strands\u003c\/li\u003e\n\u003cli\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli\u003eIs more effectively utilised by the body when compared to animal sources of keratin\u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair hair strands\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked smoother.*\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked healthier.*\u003c\/li\u003e\n\u003cli\u003e80% of women felt their hair looked smoother and more hydrated.**\u003c\/li\u003e\n\u003cli\u003eFragranced with a calming blend of botanicals including lavender, sweet pear and fresh mint essential oil\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten\u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003eHOW TO APPLY\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e:\u003c\/strong\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWork a \u003cmeta charset=\"utf-8\"\u003e20 cent piece sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, prep hair with your favourite Virtue Shampoo.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\" mce-data-marked=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFRAGRANCE\u003c\/strong\u003e\u003c\/span\u003e: \u003cmeta charset=\"utf-8\"\u003eA restorative blend of flower, fruit, and herbs incorporating soothing lavender, sweet pear, and fresh mint essential oils.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e200ml\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-08-26T13:44:41+10:00","created_at":"2021-08-05T15:44:53+10:00","vendor":"VIRTUE","type":"Conditioner","tags":["VIRTUE ANTI-FRIZZ","VIRTUE CONDITIONER"],"price":4200,"price_min":4200,"price_max":4200,"available":true,"price_varies":false,"compare_at_price":5600,"compare_at_price_min":5600,"compare_at_price_max":5600,"compare_at_price_varies":false,"variants":[{"id":40381410574525,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"VIRTUE LABS Smooth Conditioner 200ml","public_title":null,"options":["Default Title"],"price":4200,"weight":240,"compare_at_price":5600,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSSmoothConditioner200mlTrendzStudio.jpg?v=1632398245","\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSSmoothConditioner200mlAustralia.jpg?v=1632398287"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSSmoothConditioner200mlTrendzStudio.jpg?v=1632398245","options":["Title"],"media":[{"alt":null,"id":22693738447037,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSSmoothConditioner200mlTrendzStudio.jpg?v=1632398245"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSSmoothConditioner200mlTrendzStudio.jpg?v=1632398245","width":1080},{"alt":null,"id":22693748080829,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSSmoothConditioner200mlAustralia.jpg?v=1632398287"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSSmoothConditioner200mlAustralia.jpg?v=1632398287","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch2\u003eHydrates | Silkens | De-Frizzes\u003c\/h2\u003e\n\u003ch3\u003eA hydrating conditioner that smooths hair and reduces frizz.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eAdd hydration, softness and shine while minimising frizz with Virtue Smooth Conditioner. This moisture-rich formula smoothes down rough cuticles and reduces friction between strands, to target frizz at the source. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.\u003cbr\u003e\u003cbr\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/sXfEhQyHWvs\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cbr\u003eWhat does Virtue Smooth Conditioner do?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReduces frizz\u003c\/li\u003e\n\u003cli\u003eProtects against humidity\u003c\/li\u003e\n\u003cli\u003eSeals in shine and moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWho is Virtue \u003cmeta charset=\"utf-8\"\u003eSmooth \u003cmeta charset=\"utf-8\"\u003eConditioner for?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAll hair types, especially frizz-prone\u003c\/li\u003e\n\u003cli\u003eIdeal for wavy and curly hair\u003c\/li\u003e\n\u003cli\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cbr\u003eWhy you'll love it?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSmooths rough hair cuticles\u003c\/li\u003e\n\u003cli\u003eReduces friction between strands\u003c\/li\u003e\n\u003cli\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli\u003eIs more effectively utilised by the body when compared to animal sources of keratin\u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair hair strands\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked smoother.*\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked healthier.*\u003c\/li\u003e\n\u003cli\u003e80% of women felt their hair looked smoother and more hydrated.**\u003c\/li\u003e\n\u003cli\u003eFragranced with a calming blend of botanicals including lavender, sweet pear and fresh mint essential oil\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten\u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003eHOW TO APPLY\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e:\u003c\/strong\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWork a \u003cmeta charset=\"utf-8\"\u003e20 cent piece sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, prep hair with your favourite Virtue Shampoo.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\" mce-data-marked=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFRAGRANCE\u003c\/strong\u003e\u003c\/span\u003e: \u003cmeta charset=\"utf-8\"\u003eA restorative blend of flower, fruit, and herbs incorporating soothing lavender, sweet pear, and fresh mint essential oils.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e200ml\u003c\/span\u003e\u003c\/p\u003e"}

{"id":6972023144637,"title":"VIRTUE LABS Smooth Shampoo 500ml","handle":"virtue-smooth-shampoo-500ml","description":"\u003ch2\u003eCleans | Softens | Shines\u003c\/h2\u003e\n\u003ch3\u003eA sulphate-free shampoo for frizzy, unruly hair.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eCleanse, soften and add shine to curly, wavy or frizzy hair with Virtue Smooth Shampoo. This gentle sulfate-free formula targets hair frizz at the source, smoothing and repairing rough cuticles while minimising friction between strands of hair. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/sXfEhQyHWvs\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003eWhat does Virtue Smooth Shampoo do?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleanses the hair and scalp\u003c\/li\u003e\n\u003cli\u003eReduces frizz\u003c\/li\u003e\n\u003cli\u003eSeals in shine and moisture\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWho is Virtue \u003cmeta charset=\"utf-8\"\u003eSmooth Shampoo for?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAll hair types, especially frizz-prone\u003c\/li\u003e\n\u003cli\u003eIdeal for wavy and curly hair\u003c\/li\u003e\n\u003cli\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cbr\u003eWhy you'll love it?\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApplies sheerly with no greasy or tacky feeling\u003c\/li\u003e\n\u003cli\u003eSmooths rough hair cuticles\u003c\/li\u003e\n\u003cli\u003eReduces friction between strands\u003c\/li\u003e\n\u003cli\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli\u003eIs more effectively utilised by the body when compared to animal sources of keratin\u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair hair strands\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked smoother.*\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked healthier.*\u003c\/li\u003e\n\u003cli\u003e80% of women felt their hair looked smoother and more hydrated.**\u003c\/li\u003e\n\u003cli\u003eFragranced with a calming blend of botanicals including lavender, sweet pear and fresh mint essential oil\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten\u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003eHOW TO APPLY\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e:\u003cbr\u003e\u003c\/strong\u003eWork a 20 cent piece sized amount of shampoo into a lather between palms. \u003cbr\u003eApply to wet hair, massage into a rich lather, and rinse.\u003cbr\u003eFollow with Smooth Conditioner, rinse thoroughly.\u003cbr\u003e\u003cbr\u003eAs all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" mce-data-marked=\"1\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFRAGRANCE\u003c\/strong\u003e\u003c\/span\u003e: \u003cmeta charset=\"utf-8\"\u003eA restorative blend of flower, fruit, and herbs incorporating soothing lavender, sweet pear, and fresh mint essential oils.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e500ml\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-09-17T16:15:23+10:00","created_at":"2021-09-17T16:12:22+10:00","vendor":"VIRTUE","type":"Shampoo","tags":["ANTI-FRIZZ SHAMPOO","SMOOTH SHAMPOO","VIRTUE ANTI-FRIZZ","VIRTUE LARGE SIZES","VIRTUE SHAMPOO"],"price":7575,"price_min":7575,"price_max":7575,"available":true,"price_varies":false,"compare_at_price":10100,"compare_at_price_min":10100,"compare_at_price_max":10100,"compare_at_price_varies":false,"variants":[{"id":40703553863869,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"VIRTUE LABS Smooth Shampoo 500ml","public_title":null,"options":["Default Title"],"price":7575,"weight":640,"compare_at_price":10100,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSSmoothShampoo500mlTrendzStudioOnline.jpg?v=1632528922","\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSSmoothShampoo240mlAustralia_a50dbe33-b0fe-4ef8-bf33-ab3180f117ae.jpg?v=1632399574"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSSmoothShampoo500mlTrendzStudioOnline.jpg?v=1632528922","options":["Title"],"media":[{"alt":null,"id":22713446138045,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSSmoothShampoo500mlTrendzStudioOnline.jpg?v=1632528922"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSSmoothShampoo500mlTrendzStudioOnline.jpg?v=1632528922","width":1080},{"alt":null,"id":22694051971261,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSSmoothShampoo240mlAustralia_a50dbe33-b0fe-4ef8-bf33-ab3180f117ae.jpg?v=1632399574"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSSmoothShampoo240mlAustralia_a50dbe33-b0fe-4ef8-bf33-ab3180f117ae.jpg?v=1632399574","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch2\u003eCleans | Softens | Shines\u003c\/h2\u003e\n\u003ch3\u003eA sulphate-free shampoo for frizzy, unruly hair.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eCleanse, soften and add shine to curly, wavy or frizzy hair with Virtue Smooth Shampoo. This gentle sulfate-free formula targets hair frizz at the source, smoothing and repairing rough cuticles while minimising friction between strands of hair. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/sXfEhQyHWvs\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003eWhat does Virtue Smooth Shampoo do?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleanses the hair and scalp\u003c\/li\u003e\n\u003cli\u003eReduces frizz\u003c\/li\u003e\n\u003cli\u003eSeals in shine and moisture\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWho is Virtue \u003cmeta charset=\"utf-8\"\u003eSmooth Shampoo for?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAll hair types, especially frizz-prone\u003c\/li\u003e\n\u003cli\u003eIdeal for wavy and curly hair\u003c\/li\u003e\n\u003cli\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cbr\u003eWhy you'll love it?\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApplies sheerly with no greasy or tacky feeling\u003c\/li\u003e\n\u003cli\u003eSmooths rough hair cuticles\u003c\/li\u003e\n\u003cli\u003eReduces friction between strands\u003c\/li\u003e\n\u003cli\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli\u003eIs more effectively utilised by the body when compared to animal sources of keratin\u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair hair strands\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked smoother.*\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked healthier.*\u003c\/li\u003e\n\u003cli\u003e80% of women felt their hair looked smoother and more hydrated.**\u003c\/li\u003e\n\u003cli\u003eFragranced with a calming blend of botanicals including lavender, sweet pear and fresh mint essential oil\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten\u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003eHOW TO APPLY\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e:\u003cbr\u003e\u003c\/strong\u003eWork a 20 cent piece sized amount of shampoo into a lather between palms. \u003cbr\u003eApply to wet hair, massage into a rich lather, and rinse.\u003cbr\u003eFollow with Smooth Conditioner, rinse thoroughly.\u003cbr\u003e\u003cbr\u003eAs all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" mce-data-marked=\"1\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFRAGRANCE\u003c\/strong\u003e\u003c\/span\u003e: \u003cmeta charset=\"utf-8\"\u003eA restorative blend of flower, fruit, and herbs incorporating soothing lavender, sweet pear, and fresh mint essential oils.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e500ml\u003c\/span\u003e\u003c\/p\u003e"}

{"id":6879896666301,"title":"VIRTUE LABS Un-Frizz Cream 120ml","handle":"virtue-un-frizz-cream","description":"\u003ch2\u003eSmooths | Calms | Transforms\u003c\/h2\u003e\n\u003ch3\u003eA leave-in treatment creme to smooth frizz and condition hair.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eKeep hair sleek all day long with Virtue Un-Frizz Cream. This nourishing yet lightweight creme melts into hair, smoothing frizz and defending against humidity while repairing any damage to the cuticle. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eWhat does Virtue Un-Frizz Cream do?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSmooths and conditions hair\u003c\/li\u003e\n\u003cli\u003eFights frizz\u003c\/li\u003e\n\u003cli\u003eProtects against humidity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWho is Virtue \u003cmeta charset=\"utf-8\"\u003eUn-Frizz Cream for?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFrizz-prone hair, or hair sensitive to humidity\u003c\/li\u003e\n\u003cli\u003eCurly hair types looking for frizz-free definition\u003c\/li\u003e\n\u003cli\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cbr\u003eWhy you'll love it?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRich formula that won’t weigh down hair\u003c\/li\u003e\n\u003cli\u003eInstantly melts into hair\u003c\/li\u003e\n\u003cli\u003eNo oily or filmy texture on hair\u003c\/li\u003e\n\u003cli\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli\u003eIs more effectively utilised by the body when compared to animal sources of keratin\u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair hair strands\u003c\/li\u003e\n\u003cli\u003e93% of women said their hair was smoother and healthier*\u003c\/li\u003e\n\u003cli\u003e91% said their hair felt more moisturised*\u003c\/li\u003e\n\u003cli\u003e85% said their curls stayed intact and frizz free*\u003c\/li\u003e\n\u003cli\u003eFragranced with a blend of herbs, fruit and citrus essential oils\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten\u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003eHOW TO APPLY\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e:\u003cbr\u003e\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply a quarter size amount to clean, damp hair from roots to ends.\u003c\/li\u003e\n\u003cli\u003eBlow dry for a smooth finish or air dry to enhance natural texture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eTIPS\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003eFor dry, parched hair that needs a smooth, healthy finish, mix equal parts of Un-Frizz Cream with 6-in-1 Styler, distribute evenly through damp hair, and style as you like.\u003cbr\u003eFor air-dried curly hair, use Moisture-Defining Whip mixed with Un-Frizz Cream on damp hair to deliver added hold for your curl with a smooth, polished finish.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan style=\"text-decoration: underline;\" mce-data-marked=\"1\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFRAGRANCE\u003c\/strong\u003e\u003c\/span\u003e: \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eA restorative blend of flower, fruit, and herbs incorporating sweet pear, soothing lavender and fresh mint essential oils.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e120ml\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-09-17T16:25:11+10:00","created_at":"2021-08-05T16:10:27+10:00","vendor":"VIRTUE","type":"Treatment","tags":["LEAVE-IN TREATMENT","TREATMENT CREAMS","VIRTUE ANTI-FRIZZ","VIRTUE TREATMENTS"],"price":4200,"price_min":4200,"price_max":4200,"available":true,"price_varies":false,"compare_at_price":5600,"compare_at_price_min":5600,"compare_at_price_max":5600,"compare_at_price_varies":false,"variants":[{"id":40381677011133,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"VIRTUE LABS Un-Frizz Cream 120ml","public_title":null,"options":["Default Title"],"price":4200,"weight":150,"compare_at_price":5600,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSUn-FrizzCream120mlFreeShipping.jpg?v=1632529227"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSUn-FrizzCream120mlFreeShipping.jpg?v=1632529227","options":["Title"],"media":[{"alt":null,"id":22713510756541,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSUn-FrizzCream120mlFreeShipping.jpg?v=1632529227"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSUn-FrizzCream120mlFreeShipping.jpg?v=1632529227","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch2\u003eSmooths | Calms | Transforms\u003c\/h2\u003e\n\u003ch3\u003eA leave-in treatment creme to smooth frizz and condition hair.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eKeep hair sleek all day long with Virtue Un-Frizz Cream. This nourishing yet lightweight creme melts into hair, smoothing frizz and defending against humidity while repairing any damage to the cuticle. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eWhat does Virtue Un-Frizz Cream do?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSmooths and conditions hair\u003c\/li\u003e\n\u003cli\u003eFights frizz\u003c\/li\u003e\n\u003cli\u003eProtects against humidity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWho is Virtue \u003cmeta charset=\"utf-8\"\u003eUn-Frizz Cream for?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFrizz-prone hair, or hair sensitive to humidity\u003c\/li\u003e\n\u003cli\u003eCurly hair types looking for frizz-free definition\u003c\/li\u003e\n\u003cli\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cbr\u003eWhy you'll love it?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRich formula that won’t weigh down hair\u003c\/li\u003e\n\u003cli\u003eInstantly melts into hair\u003c\/li\u003e\n\u003cli\u003eNo oily or filmy texture on hair\u003c\/li\u003e\n\u003cli\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli\u003eIs more effectively utilised by the body when compared to animal sources of keratin\u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair hair strands\u003c\/li\u003e\n\u003cli\u003e93% of women said their hair was smoother and healthier*\u003c\/li\u003e\n\u003cli\u003e91% said their hair felt more moisturised*\u003c\/li\u003e\n\u003cli\u003e85% said their curls stayed intact and frizz free*\u003c\/li\u003e\n\u003cli\u003eFragranced with a blend of herbs, fruit and citrus essential oils\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten\u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003eHOW TO APPLY\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e:\u003cbr\u003e\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply a quarter size amount to clean, damp hair from roots to ends.\u003c\/li\u003e\n\u003cli\u003eBlow dry for a smooth finish or air dry to enhance natural texture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eTIPS\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003eFor dry, parched hair that needs a smooth, healthy finish, mix equal parts of Un-Frizz Cream with 6-in-1 Styler, distribute evenly through damp hair, and style as you like.\u003cbr\u003eFor air-dried curly hair, use Moisture-Defining Whip mixed with Un-Frizz Cream on damp hair to deliver added hold for your curl with a smooth, polished finish.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan style=\"text-decoration: underline;\" mce-data-marked=\"1\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFRAGRANCE\u003c\/strong\u003e\u003c\/span\u003e: \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eA restorative blend of flower, fruit, and herbs incorporating sweet pear, soothing lavender and fresh mint essential oils.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e120ml\u003c\/span\u003e\u003c\/p\u003e"}

{"id":6879717654717,"title":"VIRTUE LABS Smooth Shampoo 240ml","handle":"virtue-smooth-shampoo","description":"\u003ch2\u003eCleans | Softens | Shines\u003c\/h2\u003e\n\u003ch3\u003eA sulphate-free shampoo for frizzy, unruly hair.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eCleanse, soften and add shine to curly, wavy or frizzy hair with Virtue Smooth Shampoo. This gentle sulfate-free formula targets hair frizz at the source, smoothing and repairing rough cuticles while minimising friction between strands of hair. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/sXfEhQyHWvs\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003eWhat does Virtue Smooth Shampoo do?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleanses the hair and scalp\u003c\/li\u003e\n\u003cli\u003eReduces frizz\u003c\/li\u003e\n\u003cli\u003eSeals in shine and moisture\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWho is Virtue \u003cmeta charset=\"utf-8\"\u003eSmooth Shampoo for?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAll hair types, especially frizz-prone\u003c\/li\u003e\n\u003cli\u003eIdeal for wavy and curly hair\u003c\/li\u003e\n\u003cli\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cbr\u003eWhy you'll love it?\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApplies sheerly with no greasy or tacky feeling\u003c\/li\u003e\n\u003cli\u003eSmooths rough hair cuticles\u003c\/li\u003e\n\u003cli\u003eReduces friction between strands\u003c\/li\u003e\n\u003cli\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli\u003eIs more effectively utilised by the body when compared to animal sources of keratin\u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair hair strands\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked smoother.*\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked healthier.*\u003c\/li\u003e\n\u003cli\u003e80% of women felt their hair looked smoother and more hydrated.**\u003c\/li\u003e\n\u003cli\u003eFragranced with a calming blend of botanicals including lavender, sweet pear and fresh mint essential oil\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten\u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003eHOW TO APPLY\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e:\u003cbr\u003e\u003c\/strong\u003eWork a 20 cent piece sized amount of shampoo into a lather between palms. \u003cbr\u003eApply to wet hair, massage into a rich lather, and rinse.\u003cbr\u003eFollow with Smooth Conditioner, rinse thoroughly.\u003cbr\u003e\u003cbr\u003eAs all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" mce-data-marked=\"1\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFRAGRANCE\u003c\/strong\u003e\u003c\/span\u003e: \u003cmeta charset=\"utf-8\"\u003eA restorative blend of flower, fruit, and herbs incorporating soothing lavender, sweet pear, and fresh mint essential oils.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e240ml\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-08-26T13:45:24+10:00","created_at":"2021-08-05T15:34:06+10:00","vendor":"VIRTUE","type":"Shampoo","tags":["ANTI-FRIZZ SHAMPOO","SMOOTH SHAMPOO","VIRTUE ANTI-FRIZZ","VIRTUE SHAMPOO"],"price":4050,"price_min":4050,"price_max":4050,"available":true,"price_varies":false,"compare_at_price":5400,"compare_at_price_min":5400,"compare_at_price_max":5400,"compare_at_price_varies":false,"variants":[{"id":40381258498237,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"VIRTUE LABS Smooth Shampoo 240ml","public_title":null,"options":["Default Title"],"price":4050,"weight":300,"compare_at_price":5400,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSSmoothShampoo240mlTrendzStudio.jpg?v=1632398369","\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSSmoothShampoo240mlAustralia.jpg?v=1632398423"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSSmoothShampoo240mlTrendzStudio.jpg?v=1632398369","options":["Title"],"media":[{"alt":null,"id":22693765480637,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSSmoothShampoo240mlTrendzStudio.jpg?v=1632398369"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSSmoothShampoo240mlTrendzStudio.jpg?v=1632398369","width":1080},{"alt":null,"id":22693778292925,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSSmoothShampoo240mlAustralia.jpg?v=1632398423"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSSmoothShampoo240mlAustralia.jpg?v=1632398423","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch2\u003eCleans | Softens | Shines\u003c\/h2\u003e\n\u003ch3\u003eA sulphate-free shampoo for frizzy, unruly hair.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eCleanse, soften and add shine to curly, wavy or frizzy hair with Virtue Smooth Shampoo. This gentle sulfate-free formula targets hair frizz at the source, smoothing and repairing rough cuticles while minimising friction between strands of hair. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/sXfEhQyHWvs\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003eWhat does Virtue Smooth Shampoo do?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleanses the hair and scalp\u003c\/li\u003e\n\u003cli\u003eReduces frizz\u003c\/li\u003e\n\u003cli\u003eSeals in shine and moisture\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWho is Virtue \u003cmeta charset=\"utf-8\"\u003eSmooth Shampoo for?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAll hair types, especially frizz-prone\u003c\/li\u003e\n\u003cli\u003eIdeal for wavy and curly hair\u003c\/li\u003e\n\u003cli\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cbr\u003eWhy you'll love it?\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApplies sheerly with no greasy or tacky feeling\u003c\/li\u003e\n\u003cli\u003eSmooths rough hair cuticles\u003c\/li\u003e\n\u003cli\u003eReduces friction between strands\u003c\/li\u003e\n\u003cli\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli\u003eIs more effectively utilised by the body when compared to animal sources of keratin\u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair hair strands\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked smoother.*\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked healthier.*\u003c\/li\u003e\n\u003cli\u003e80% of women felt their hair looked smoother and more hydrated.**\u003c\/li\u003e\n\u003cli\u003eFragranced with a calming blend of botanicals including lavender, sweet pear and fresh mint essential oil\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten\u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003eHOW TO APPLY\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e:\u003cbr\u003e\u003c\/strong\u003eWork a 20 cent piece sized amount of shampoo into a lather between palms. \u003cbr\u003eApply to wet hair, massage into a rich lather, and rinse.\u003cbr\u003eFollow with Smooth Conditioner, rinse thoroughly.\u003cbr\u003e\u003cbr\u003eAs all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" mce-data-marked=\"1\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFRAGRANCE\u003c\/strong\u003e\u003c\/span\u003e: \u003cmeta charset=\"utf-8\"\u003eA restorative blend of flower, fruit, and herbs incorporating soothing lavender, sweet pear, and fresh mint essential oils.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e240ml\u003c\/span\u003e\u003c\/p\u003e"}