{"id":7230589731005,"title":"PHILIP KINGSLEY SWIMCAP WATER RESISTANT MASK 75ml","handle":"philip-kingsley-elasticizer-pre-shampoo-treatment-150ml","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis hydrating protective mask is designed to be applied to damp hair prior to getting into the pool or sea, and work while you swim. It’s even got UV protection, so you can expect your colour to last longer and your hair to feel softer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA protective mask to prevent damage while swimming and in the sun.\u003cbr\u003e\u003c\/strong\u003eIs there anything better than a swim in the sea? Arguably no, but it’s not ideal on your hair, which is where the Philip Kingsley Swimcap Water Resistant Mask comes into play. This hydrating protective mask is designed to be applied to damp hair prior to getting into the pool or sea, and work while you swim. It’s even got UV protection, so you can expect your colour to last longer and your hair to feel softer all summer. For the blondes, there’s another key point: it will prevent your hair turning green in chlorine. How good.\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eWhy you'll love it:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHydrating mask to use while swimming and sunbathing\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eProtects against UV damage\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePrevents damage from chlorine and salt water\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWon’t turn hair green\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eParaben and sulfate free\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e75ml\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"product-detail__brand-description\" data-mce-fragment=\"1\"\u003e\n\u003ch3\u003e\u003cspan\u003eWho is Philip Kingsley Swimcap Water Resistant Mask for?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eWell, it was designed for synchronised swimmers, but you don’t have to be Esther Williams to get the benefits. If you’re a regular swimmer, and you’d like to protect your hair from sun, chlorine and salt water damage, it’s one for you. Particularly good for blondes.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eHow should I use Philip Kingsley Swimcap Water Resistant Mask?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eBefore swimming, dampen your hair and comb this mask through in sections to ensure an even coverage. Leave in while you’re at the beach or pool, then rinse out and shampoo twice to remove. Follow with your usual conditioner.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOlive oil to add shine and moisture\u003c\/li\u003e\n\u003cli\u003eCastor oil to lock in hydration\u003c\/li\u003e\n\u003cli\u003eSunscreen to protect against damage and colour fading\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","published_at":"2022-05-05T15:50:38+10:00","created_at":"2022-05-03T10:09:26+10:00","vendor":"PHILIP KINGSLEY","type":"ELASTICIZER","tags":["PHILIP KINGSLEY","PHILIP KINGSLEY ELASTICIZER","PHILIP KINGSLEY HAIR MASK","PHILIP KINGSLEY SWIMCAP","PHILIP KINGSLEY TREATMENT"],"price":3217,"price_min":3217,"price_max":3217,"available":true,"price_varies":false,"compare_at_price":4290,"compare_at_price_min":4290,"compare_at_price_max":4290,"compare_at_price_varies":false,"variants":[{"id":41793867776189,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"PHILIP KINGSLEY SWIMCAP WATER RESISTANT MASK 75ml","public_title":null,"options":["Default Title"],"price":3217,"weight":87,"compare_at_price":4290,"inventory_management":null,"barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/trendzstudioshop.com.au\/cdn\/shop\/products\/PHILIPKINGSLEYSWIMCAPWATERRESISTANTMASK75mltrendzstudioonline.jpg?v=1657074059","\/\/trendzstudioshop.com.au\/cdn\/shop\/products\/PHILIPKINGSLEYSWIMCAPWATERRESISTANTMASK75mltrendzstudio.jpg?v=1657074059","\/\/trendzstudioshop.com.au\/cdn\/shop\/products\/PHILIPKINGSLEYSWIMCAPWATERRESISTANTMASK75mltrendzstudioonlineaustralia.jpg?v=1657074059","\/\/trendzstudioshop.com.au\/cdn\/shop\/products\/PHILIPKINGSLEYELASTICIZERONLINEBESTHAIRCAREPRODUCTS.jpg?v=1657074059"],"featured_image":"\/\/trendzstudioshop.com.au\/cdn\/shop\/products\/PHILIPKINGSLEYSWIMCAPWATERRESISTANTMASK75mltrendzstudioonline.jpg?v=1657074059","options":["Title"],"media":[{"alt":"PHILIP KINGSLEY SWIMCAP WATER RESISTANT MASK 75ml","id":24362979164349,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/trendzstudioshop.com.au\/cdn\/shop\/products\/PHILIPKINGSLEYSWIMCAPWATERRESISTANTMASK75mltrendzstudioonline.jpg?v=1657074059"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/trendzstudioshop.com.au\/cdn\/shop\/products\/PHILIPKINGSLEYSWIMCAPWATERRESISTANTMASK75mltrendzstudioonline.jpg?v=1657074059","width":1080},{"alt":"PHILIP KINGSLEY SWIMCAP WATER RESISTANT MASK 75ml","id":24362979295421,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/trendzstudioshop.com.au\/cdn\/shop\/products\/PHILIPKINGSLEYSWIMCAPWATERRESISTANTMASK75mltrendzstudio.jpg?v=1657074059"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/trendzstudioshop.com.au\/cdn\/shop\/products\/PHILIPKINGSLEYSWIMCAPWATERRESISTANTMASK75mltrendzstudio.jpg?v=1657074059","width":1080},{"alt":"PHILIP KINGSLEY SWIMCAP WATER RESISTANT MASK 75ml","id":24362980409533,"position":3,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/trendzstudioshop.com.au\/cdn\/shop\/products\/PHILIPKINGSLEYSWIMCAPWATERRESISTANTMASK75mltrendzstudioonlineaustralia.jpg?v=1657074059"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/trendzstudioshop.com.au\/cdn\/shop\/products\/PHILIPKINGSLEYSWIMCAPWATERRESISTANTMASK75mltrendzstudioonlineaustralia.jpg?v=1657074059","width":1080},{"alt":"PHILIP KINGSLEY ELASTICIZER ONLINE BEST HAIRCARE PRODUCTS","id":24112123707581,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/trendzstudioshop.com.au\/cdn\/shop\/products\/PHILIPKINGSLEYELASTICIZERONLINEBESTHAIRCAREPRODUCTS.jpg?v=1657074059"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/trendzstudioshop.com.au\/cdn\/shop\/products\/PHILIPKINGSLEYELASTICIZERONLINEBESTHAIRCAREPRODUCTS.jpg?v=1657074059","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis hydrating protective mask is designed to be applied to damp hair prior to getting into the pool or sea, and work while you swim. It’s even got UV protection, so you can expect your colour to last longer and your hair to feel softer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA protective mask to prevent damage while swimming and in the sun.\u003cbr\u003e\u003c\/strong\u003eIs there anything better than a swim in the sea? Arguably no, but it’s not ideal on your hair, which is where the Philip Kingsley Swimcap Water Resistant Mask comes into play. This hydrating protective mask is designed to be applied to damp hair prior to getting into the pool or sea, and work while you swim. It’s even got UV protection, so you can expect your colour to last longer and your hair to feel softer all summer. For the blondes, there’s another key point: it will prevent your hair turning green in chlorine. How good.\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eWhy you'll love it:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHydrating mask to use while swimming and sunbathing\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eProtects against UV damage\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePrevents damage from chlorine and salt water\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWon’t turn hair green\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eParaben and sulfate free\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e75ml\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"product-detail__brand-description\" data-mce-fragment=\"1\"\u003e\n\u003ch3\u003e\u003cspan\u003eWho is Philip Kingsley Swimcap Water Resistant Mask for?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eWell, it was designed for synchronised swimmers, but you don’t have to be Esther Williams to get the benefits. If you’re a regular swimmer, and you’d like to protect your hair from sun, chlorine and salt water damage, it’s one for you. Particularly good for blondes.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eHow should I use Philip Kingsley Swimcap Water Resistant Mask?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eBefore swimming, dampen your hair and comb this mask through in sections to ensure an even coverage. Leave in while you’re at the beach or pool, then rinse out and shampoo twice to remove. Follow with your usual conditioner.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOlive oil to add shine and moisture\u003c\/li\u003e\n\u003cli\u003eCastor oil to lock in hydration\u003c\/li\u003e\n\u003cli\u003eSunscreen to protect against damage and colour fading\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e"}

{"id":7281907302589,"title":"PHILIP KINGSLEY ELASTICIZER PRE-SHAMPOO TREATMENT 150ml","handle":"philip-kingsley-elasticizer-pre-shampoo-treatment-150ml-1","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis pre-shampoo treatment is made to strengthen and hydrate your hair, while adding shine and bounce. It’s packed with natural ingredients that really work, and Cate Blanchett loves it too. If you’ve got dry, brittle hair or any texture, this one’s for you.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eA cult-favourite pre-shampoo treatment for strength and hydration.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf it’s good enough for Audrey Hepburn, it’s good enough for us. Philip Kingsley Elasticizer was designed for the woman who brought us Holly Golightly, and now, it sells worldwide every two minutes. This pre-shampoo treatment is made to strengthen and hydrate your hair, while adding shine and bounce. It’s packed with natural ingredients that really work, and Cate Blanchett loves it too. If you’ve got dry, brittle hair or any texture, this one’s for you.\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/3badqBZLyF8\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eWhy you'll love it:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePre-shampoo treatment to protect and strengthen hair\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePrevents breakage\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAdds shine\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDesigned for Audrey Hepburn\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWorks against frizz\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRepairs and hydrates hair\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e92% of people said their hair felt deeply moisturised*\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e150ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/INgbGvbY578\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ywpCh9Ngqr0\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-detail__brand-description\" data-mce-fragment=\"1\"\u003e\n\u003ch4\u003e\u003cspan\u003eWho is Philip Kingsley Elasticizer for?\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003eGood news: this mask suits all hair types and textures, and is safe to use on coloured hair. If you’ve got unwanted frizz, or you’re feeling a bit worse for wear after colour treatments, Elasticizer has your name on it. Suitable for all hair types, from fine to thick and tightly coiled. The only thing to watch out for is using it around a colour appointment at the salon - you’ll want to leave it alone for 72 hours either side.\u003c\/p\u003e\n\u003cp\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/hvhTtTeKsU4\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e \u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eHow should I use Philip Kingsley Elasticizer?\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003eSo, most masks get used in the place of your conditioner, but this one is a little different. It’s a pre-shampoo treatment. First, wet your hair (we use a little spray bottle) and then apply the mask generously to your mid lengths and ends. You may like to section your hair so you can be sure you’re getting even coverage. Then, bundle your hair up under a shower cap or towel (the warmth from your head will help it work) and let it sit for at least 20 minutes. There’s no upper limit, time-wise, so you can even leave it on overnight if you want. Then, rinse thoroughly, and shampoo and condition as usual. Winner.\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eKey ingredients:\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCastor oil for hydration\u003c\/li\u003e\n\u003cli\u003eHydrolyzed elastin for strength\u003c\/li\u003e\n\u003cli\u003eOlive oil for shine and moisture\u003c\/li\u003e\n\u003cli\u003eGlycerin, which helps the hair hold onto moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","published_at":"2022-07-06T12:44:12+10:00","created_at":"2022-07-06T12:22:52+10:00","vendor":"PHILIP KINGSLEY","type":"ELASTICIZER","tags":["PHILIP KINGSLEY","PHILIP KINGSLEY ELASTICIZER","PHILIP KINGSLEY HAIR MASK","PHILIP KINGSLEY TREATMENT"],"price":5456,"price_min":5456,"price_max":5456,"available":true,"price_varies":false,"compare_at_price":7275,"compare_at_price_min":7275,"compare_at_price_max":7275,"compare_at_price_varies":false,"variants":[{"id":42085658034365,"title":"Default Title","option1":"Default 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150ml","id":24363076157629,"position":8,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/trendzstudioshop.com.au\/cdn\/shop\/products\/PHILIPKINGSLEYELASTICIZERPRE-SHAMPOOTREATMENT150ml.jpg?v=1657075381"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/trendzstudioshop.com.au\/cdn\/shop\/products\/PHILIPKINGSLEYELASTICIZERPRE-SHAMPOOTREATMENT150ml.jpg?v=1657075381","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis pre-shampoo treatment is made to strengthen and hydrate your hair, while adding shine and bounce. It’s packed with natural ingredients that really work, and Cate Blanchett loves it too. If you’ve got dry, brittle hair or any texture, this one’s for you.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eA cult-favourite pre-shampoo treatment for strength and hydration.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf it’s good enough for Audrey Hepburn, it’s good enough for us. Philip Kingsley Elasticizer was designed for the woman who brought us Holly Golightly, and now, it sells worldwide every two minutes. This pre-shampoo treatment is made to strengthen and hydrate your hair, while adding shine and bounce. It’s packed with natural ingredients that really work, and Cate Blanchett loves it too. If you’ve got dry, brittle hair or any texture, this one’s for you.\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/3badqBZLyF8\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eWhy you'll love it:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePre-shampoo treatment to protect and strengthen hair\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePrevents breakage\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAdds shine\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDesigned for Audrey Hepburn\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWorks against frizz\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eRepairs and hydrates hair\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e92% of people said their hair felt deeply moisturised*\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e150ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/INgbGvbY578\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ywpCh9Ngqr0\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-detail__brand-description\" data-mce-fragment=\"1\"\u003e\n\u003ch4\u003e\u003cspan\u003eWho is Philip Kingsley Elasticizer for?\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003eGood news: this mask suits all hair types and textures, and is safe to use on coloured hair. If you’ve got unwanted frizz, or you’re feeling a bit worse for wear after colour treatments, Elasticizer has your name on it. Suitable for all hair types, from fine to thick and tightly coiled. The only thing to watch out for is using it around a colour appointment at the salon - you’ll want to leave it alone for 72 hours either side.\u003c\/p\u003e\n\u003cp\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/hvhTtTeKsU4\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e \u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eHow should I use Philip Kingsley Elasticizer?\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003eSo, most masks get used in the place of your conditioner, but this one is a little different. It’s a pre-shampoo treatment. First, wet your hair (we use a little spray bottle) and then apply the mask generously to your mid lengths and ends. You may like to section your hair so you can be sure you’re getting even coverage. Then, bundle your hair up under a shower cap or towel (the warmth from your head will help it work) and let it sit for at least 20 minutes. There’s no upper limit, time-wise, so you can even leave it on overnight if you want. Then, rinse thoroughly, and shampoo and condition as usual. Winner.\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eKey ingredients:\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCastor oil for hydration\u003c\/li\u003e\n\u003cli\u003eHydrolyzed elastin for strength\u003c\/li\u003e\n\u003cli\u003eOlive oil for shine and moisture\u003c\/li\u003e\n\u003cli\u003eGlycerin, which helps the hair hold onto moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e"}

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Castor Oil and Glycerin lock in moisture while Olive Oil high in Vitamin E and essential fatty acids boosts shine. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eElasticizer Extreme can also be used on extremely dry and damaged Caucasian hair, or hair that has recently been bleached or had a colour strip service. With frequent use, \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eElasticizer Extreme reveals stronger, healthier hair with greater body, bounce and shine. \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eWhy you'll love it:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperb conditioning and moisturising pre-shampoo treatment\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eReveals stronger, healthier hair with frequent use\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHydrolyzed Elastin adds strength, body and elasticity to retain moisture and reduce breakage\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCastor Oil and Glycerin help to retain moisture\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eOlive Oil high in Vitamin E enhances shine\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDesigned for all variations of African and Caribbean hair\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAlso suitable for over processed and damaged Caucasian hair\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/INgbGvbY578\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ywpCh9Ngqr0\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/QGcevuzrtuo\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"product-detail__brand-description\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003ePHILIP KINGSLEY\u003cbr\u003e\u003c\/strong\u003eWith foundations in Trichotherapy, Philip Kingsley solves hair and scalp concerns from the inside out with high quality formulas that encourage healthy hair growth and increased volume.\u003c\/p\u003e\n\u003c\/div\u003e","published_at":"2022-05-05T15:50:33+10:00","created_at":"2022-05-03T11:22:47+10:00","vendor":"PHILIP KINGSLEY","type":"ELASTICIZER","tags":["PHILIP KINGSLEY","PHILIP KINGSLEY ELASTICIZER","PHILIP 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It contains higher active doses of the ingredients found in Elasticizer to address the unique structure, styling and grooming needs of African and Caribbean hair types. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eHydrolyzed Elastin improves the hair's tensile strength while enhancing moisture retention, helping to reduce breakage and increase stretch. Castor Oil and Glycerin lock in moisture while Olive Oil high in Vitamin E and essential fatty acids boosts shine. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eElasticizer Extreme can also be used on extremely dry and damaged Caucasian hair, or hair that has recently been bleached or had a colour strip service. With frequent use, \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eElasticizer Extreme reveals stronger, healthier hair with greater body, bounce and shine. \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eWhy you'll love it:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSuperb conditioning and moisturising pre-shampoo treatment\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eReveals stronger, healthier hair with frequent use\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHydrolyzed Elastin adds strength, body and elasticity to retain moisture and reduce breakage\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCastor Oil and Glycerin help to retain moisture\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eOlive Oil high in Vitamin E enhances shine\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDesigned for all variations of African and Caribbean hair\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAlso suitable for over processed and damaged Caucasian hair\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/INgbGvbY578\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ywpCh9Ngqr0\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/QGcevuzrtuo\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cdiv data-mce-fragment=\"1\" class=\"product-detail__brand-description\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003ePHILIP KINGSLEY\u003cbr\u003e\u003c\/strong\u003eWith foundations in Trichotherapy, Philip Kingsley solves hair and scalp concerns from the inside out with high quality formulas that encourage healthy hair growth and increased volume.\u003c\/p\u003e\n\u003c\/div\u003e"}

{"id":7227987820733,"title":"PHILIP KINGSLEY PURE BLONDE BOOSTER WEEKLY MASK 150ml","handle":"philip-kingsley-pure-blonde-booster-weekly-mask-150ml","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ePhilip Kingsley Pure Blonde Booster Mask deeply nourishes and instantly neutralises brassy blondes, leaving hair feeling restored and looking clarified. This deeply conditioning formula features the perfect balance of violet micro-pigments, which correct yellow tones to reveal a freshly coloured look. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eHydrolyzed Keratin targets the most damaged areas of the hair surface to replace lost keratin and maintain moisture. A blend of Magnesium Aspartate, Zinc Gluconate and Copper Gluconate cool warm tones, leaving hair bright and radiant. This purple toning mask draws in moisture to improve elasticity while leaving hair smooth, strong and hydrated. \u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eWhy you'll love it:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNourishing and clarifying blonde booster mask\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eInstantly neutralises brassy tones to leave hair restored and clarified\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDeeply conditions, smooths and hydrates\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIncreases hair strength and resistance to breakage\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDraws moisture into the hair shaft to improve elasticity, moisture retention and flexibility\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eViolet micro-pigments correct yellow tones for that freshly coloured finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/M3_kDOw_cLo\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; 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This purple toning mask draws in moisture to improve elasticity while leaving hair smooth, strong and hydrated. \u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eWhy you'll love it:\u003c\/strong\u003e\u003c\/div\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNourishing and clarifying blonde booster mask\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eInstantly neutralises brassy tones to leave hair restored and clarified\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDeeply conditions, smooths and hydrates\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIncreases hair strength and resistance to breakage\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDraws moisture into the hair shaft to improve elasticity, moisture retention and flexibility\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eViolet micro-pigments correct yellow tones for that freshly coloured finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/M3_kDOw_cLo\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-detail__brand-description\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003ePHILIP KINGSLEY\u003cbr\u003e\u003c\/strong\u003eWith foundations in Trichotherapy, Philip Kingsley solves hair and scalp concerns from the inside out with high quality formulas that encourage healthy hair growth and increased volume.\u003c\/p\u003e\n\u003c\/div\u003e"}