Viral, Award-Winning Haircare

COLOR WOW is dedicated to solving your toughest hair challenges and delivering the ultimate WOW factor. Whether you need color protection, frizz control, or thicker, fuller hair, our groundbreaking formulas have redefined haircare, earning over 90 major beauty awards.

Founded by Gail Federici, a visionary in innovative hair care, each COLOR WOW product is an industry first, designed to address unmet needs and provide smarter, faster, and safer solutions for color-treated hair. Trusted for its quality, safety, and effectiveness, COLOR WOW is the go-to choice for those who demand uncompromising hair care.