Base is a premier Australian haircare brand, offering a comprehensive range of shampoos, conditioners, toners, and treatments designed to address every hair need — from maintaining vibrant blondes and locking in colour to providing deep hydration, frizz control, and repair.

The number one seller; Base Blonde ++ Shampoo stands out as the strongest blonde shampoo available, expertly formulated to manage various shades of blonde, neutralise brassiness, and preserve the pristine white tones achieved in the salon.