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VIRTUE

VIRTUE LABS Smooth Shampoo 500ml

$110.00 $99.00 Sale
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Virtue Labs Smooth Shampoo 500ml

Gently Cleanses | Reduces Frizz | Enhances Shine

Tame frizz and restore silky smoothness with Virtue Labs Smooth Shampoo. This sulfate-free, deeply nourishing formula cleanses hair while targeting frizz at the source, sealing in moisture and smoothing the hair cuticle. Infused with the groundbreaking Alpha-Keratin 60ku®, this shampoo works to repair damage, strengthen strands, and enhance shine over time.


Why You'll Love Virtue Smooth Shampoo

Gently cleanses without stripping natural oils
Reduces frizz and flyaways for sleek, manageable hair
Seals in moisture and enhances shine for a polished finish
Lightweight formula applies sheerly with no greasy or heavy residue
Safe for colour-treated and chemically processed hair
Sulfate-free, paraben-free, gluten-free, and cruelty-free (Leaping Bunny Certified)


Key Ingredients & Benefits

  • Alpha-Keratin 60ku® – A pure, human keratin protein that repairs and strengthens hair from within
  • Moisturising Complex – Helps retain hydration for smoother, softer hair
  • Frizz-Reducing Agents – Work to smooth rough cuticles and minimise friction between strands

Proven Results

  • 97% of women said their hair looked smoother
  • 97% of women said their hair looked healthier
  • 80% of women felt their hair was more hydrated and frizz-free

How to Use Virtue Smooth Shampoo

  1. Dispense a 20-cent piece-sized amount into palms
  2. Emulsify with a splash of water to create a rich lather
  3. Apply to wet hair, massaging into the scalp and lengths
  4. Rinse thoroughly and follow with Virtue Smooth Conditioner for best results

Pro Tip: Since Virtue shampoos are highly concentrated, always lather in hands before applying to ensure even distribution.


You Need Virtue Smooth Shampoo If…

✔ Your hair is frizz-prone, wavy, or curly
✔ You want silkier, shinier, and more manageable hair
✔ You use heat styling or chemical treatments and need extra protection


Fragrance

A calming botanical blend of lavender, sweet pear, and fresh mint essential oils, creating a restorative and refreshing experience with every wash.

Size: 500ml


The science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.