{"id":6880041664701,"title":"VIRTUE LABS Recovery Shampoo 240ml","handle":"virtue-recovery-shampoo","description":"\u003ch2\u003eCleans | Replenishes | Nourishes\u003c\/h2\u003e\n\u003ch3\u003eA sulfate-free shampoo for damaged, stressed or dehydrated hair.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eCleanse, repair and nourish your hair with Virtue Recovery Shampoo. This gentle sulphate-free formula removes dirt, oil and product buildup from hair while repairing damage and enhancing softness, suppleness and hydration. Enriched with first-of-its-kind Alpha-Keratin 60ku, this shampoo treats and repairs damaged hair while leaving it clean and fresh.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eWhat does Virtue Recovery Shampoo do?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRemoves daily product build-up and oil with sulphate-free cleansing agents\u003c\/li\u003e\n\u003cli\u003eRepairs damage caused by heat, chemicals and colour treatments\u003c\/li\u003e\n\u003cli\u003eFills in cracks in the hair cuticle with pure human keratin for a smooth, healthy finish\u003c\/li\u003e\n\u003cli\u003eImproves softness, suppleness and hydration\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWho is Virtue \u003cmeta charset=\"utf-8\"\u003eRecovery Shampoo for?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAnyone with damaged hair or hair in need of extra care\u003c\/li\u003e\n\u003cli\u003eIdeal for dry and dehydrated hair types\u003c\/li\u003e\n\u003cli\u003eHair stressed out by heat styling and chemical treatments\u003c\/li\u003e\n\u003cli\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cbr\u003eWhy you'll love it?\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApplies sheerly with no greasy or tacky feeling\u003c\/li\u003e\n\u003cli\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli\u003eIs more effectively utilised by the body when compared to animal sources of keratin\u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair hair strands\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair felt softer after just one use*\u003c\/li\u003e\n\u003cli\u003e97% of women felt their hair was less damaged*\u003c\/li\u003e\n\u003cli\u003e91% of women felt their hair was more manageable*\u003c\/li\u003e\n\u003cli\u003eFragranced with a nurturing blend of creamy coconut, refreshing yuzu and warm woods\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten\u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eHOW TO APPLY\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e:\u003cbr\u003e\u003c\/strong\u003eWork a 20 cent piece sized amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Recovery Conditioner, rinse thoroughly. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e As all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\" mce-data-marked=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFRAGRANCE\u003c\/strong\u003e\u003c\/span\u003e: \u003cmeta charset=\"utf-8\"\u003eA rich, nurturing blend of fresh woods and clean citrus formulated with coconut and yuzu extracts.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e240ml\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-08-26T13:32:53+10:00","created_at":"2021-08-05T16:42:00+10:00","vendor":"VIRTUE","type":"Shampoo","tags":["HYDRATE SHAMPOO","REPAIR SHAMPOO","VIRTUE DAMAGE REPAIR","VIRTUE SHAMPOO"],"price":5400,"price_min":5400,"price_max":5400,"available":true,"price_varies":false,"compare_at_price":5400,"compare_at_price_min":5400,"compare_at_price_max":5400,"compare_at_price_varies":false,"variants":[{"id":40381983523005,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"VIRTUE LABS Recovery Shampoo 240ml","public_title":null,"options":["Default Title"],"price":5400,"weight":305,"compare_at_price":5400,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSRecoveryShampoo240mlTrendzStudioAustralia.jpg?v=1632397697","\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSRecoveryShampoo240mlOnlineTrendz.jpg?v=1632397697","\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUERecoveryShampoobeforeandafter.jpg?v=1632397697","\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUERecoveryShampooAustralia.jpg?v=1632397697"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSRecoveryShampoo240mlTrendzStudioAustralia.jpg?v=1632397697","options":["Title"],"media":[{"alt":null,"id":22693599543485,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSRecoveryShampoo240mlTrendzStudioAustralia.jpg?v=1632397643"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSRecoveryShampoo240mlTrendzStudioAustralia.jpg?v=1632397643","width":1080},{"alt":null,"id":22693607309501,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSRecoveryShampoo240mlOnlineTrendz.jpg?v=1632397692"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSRecoveryShampoo240mlOnlineTrendz.jpg?v=1632397692","width":1080},{"alt":null,"id":22135116071101,"position":3,"preview_image":{"aspect_ratio":0.612,"height":2028,"width":1242,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUERecoveryShampoobeforeandafter.jpg?v=1628324127"},"aspect_ratio":0.612,"height":2028,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUERecoveryShampoobeforeandafter.jpg?v=1628324127","width":1242},{"alt":null,"id":22135118168253,"position":4,"preview_image":{"aspect_ratio":0.612,"height":2030,"width":1242,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUERecoveryShampooAustralia.jpg?v=1628324141"},"aspect_ratio":0.612,"height":2030,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUERecoveryShampooAustralia.jpg?v=1628324141","width":1242}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch2\u003eCleans | Replenishes | Nourishes\u003c\/h2\u003e\n\u003ch3\u003eA sulfate-free shampoo for damaged, stressed or dehydrated hair.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eCleanse, repair and nourish your hair with Virtue Recovery Shampoo. This gentle sulphate-free formula removes dirt, oil and product buildup from hair while repairing damage and enhancing softness, suppleness and hydration. Enriched with first-of-its-kind Alpha-Keratin 60ku, this shampoo treats and repairs damaged hair while leaving it clean and fresh.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eWhat does Virtue Recovery Shampoo do?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRemoves daily product build-up and oil with sulphate-free cleansing agents\u003c\/li\u003e\n\u003cli\u003eRepairs damage caused by heat, chemicals and colour treatments\u003c\/li\u003e\n\u003cli\u003eFills in cracks in the hair cuticle with pure human keratin for a smooth, healthy finish\u003c\/li\u003e\n\u003cli\u003eImproves softness, suppleness and hydration\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWho is Virtue \u003cmeta charset=\"utf-8\"\u003eRecovery Shampoo for?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAnyone with damaged hair or hair in need of extra care\u003c\/li\u003e\n\u003cli\u003eIdeal for dry and dehydrated hair types\u003c\/li\u003e\n\u003cli\u003eHair stressed out by heat styling and chemical treatments\u003c\/li\u003e\n\u003cli\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cbr\u003eWhy you'll love it?\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApplies sheerly with no greasy or tacky feeling\u003c\/li\u003e\n\u003cli\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli\u003eIs more effectively utilised by the body when compared to animal sources of keratin\u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair hair strands\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair felt softer after just one use*\u003c\/li\u003e\n\u003cli\u003e97% of women felt their hair was less damaged*\u003c\/li\u003e\n\u003cli\u003e91% of women felt their hair was more manageable*\u003c\/li\u003e\n\u003cli\u003eFragranced with a nurturing blend of creamy coconut, refreshing yuzu and warm woods\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten\u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eHOW TO APPLY\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e:\u003cbr\u003e\u003c\/strong\u003eWork a 20 cent piece sized amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Recovery Conditioner, rinse thoroughly. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e As all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\" mce-data-marked=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFRAGRANCE\u003c\/strong\u003e\u003c\/span\u003e: \u003cmeta charset=\"utf-8\"\u003eA rich, nurturing blend of fresh woods and clean citrus formulated with coconut and yuzu extracts.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e240ml\u003c\/span\u003e\u003c\/p\u003e"}

{"id":6971996176573,"title":"VIRTUE LABS Recovery Shampoo 500ml","handle":"virtue-recovery-shampoo-500ml","description":"\u003ch2\u003eCleans | Replenishes | Nourishes\u003c\/h2\u003e\n\u003ch3\u003eA sulfate-free shampoo for damaged, stressed or dehydrated hair.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eCleanse, repair and nourish your hair with Virtue Recovery Shampoo. This gentle sulphate-free formula removes dirt, oil and product buildup from hair while repairing damage and enhancing softness, suppleness and hydration. Enriched with first-of-its-kind Alpha-Keratin 60ku, this shampoo treats and repairs damaged hair while leaving it clean and fresh.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eWhat does Virtue Recovery Shampoo do?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRemoves daily product build-up and oil with sulphate-free cleansing agents\u003c\/li\u003e\n\u003cli\u003eRepairs damage caused by heat, chemicals and colour treatments\u003c\/li\u003e\n\u003cli\u003eFills in cracks in the hair cuticle with pure human keratin for a smooth, healthy finish\u003c\/li\u003e\n\u003cli\u003eImproves softness, suppleness and hydration\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWho is Virtue \u003cmeta charset=\"utf-8\"\u003eRecovery Shampoo for?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAnyone with damaged hair or hair in need of extra care\u003c\/li\u003e\n\u003cli\u003eIdeal for dry and dehydrated hair types\u003c\/li\u003e\n\u003cli\u003eHair stressed out by heat styling and chemical treatments\u003c\/li\u003e\n\u003cli\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cbr\u003eWhy you'll love it?\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApplies sheerly with no greasy or tacky feeling\u003c\/li\u003e\n\u003cli\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli\u003eIs more effectively utilised by the body when compared to animal sources of keratin\u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair hair strands\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair felt softer after just one use*\u003c\/li\u003e\n\u003cli\u003e97% of women felt their hair was less damaged*\u003c\/li\u003e\n\u003cli\u003e91% of women felt their hair was more manageable*\u003c\/li\u003e\n\u003cli\u003eFragranced with a nurturing blend of creamy coconut, refreshing yuzu and warm woods\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten\u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eHOW TO APPLY\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e:\u003cbr\u003e\u003c\/strong\u003eWork a 20 cent piece sized amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Recovery Conditioner, rinse thoroughly. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e As all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\" mce-data-marked=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFRAGRANCE\u003c\/strong\u003e\u003c\/span\u003e: \u003cmeta charset=\"utf-8\"\u003eA rich, nurturing blend of fresh woods and clean citrus formulated with coconut and yuzu extracts.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e500ml\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-09-17T16:03:20+10:00","created_at":"2021-09-17T16:00:37+10:00","vendor":"VIRTUE","type":"Shampoo","tags":["HYDRATE SHAMPOO","REPAIR SHAMPOO","VIRTUE DAMAGE REPAIR","VIRTUE LARGE SIZES","VIRTUE SHAMPOO"],"price":10100,"price_min":10100,"price_max":10100,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":40703333040317,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"VIRTUE LABS Recovery Shampoo 500ml","public_title":null,"options":["Default Title"],"price":10100,"weight":640,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSRecoveryShampoo500mlTrendzStudioFreeShipping.jpg?v=1632528984","\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSRecoveryShampoo240mlOnlineTrendz_e012f57c-b023-4bda-9117-d4ee86546b3e.jpg?v=1632528984"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSRecoveryShampoo500mlTrendzStudioFreeShipping.jpg?v=1632528984","options":["Title"],"media":[{"alt":null,"id":22713460064445,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSRecoveryShampoo500mlTrendzStudioFreeShipping.jpg?v=1632528983"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSRecoveryShampoo500mlTrendzStudioFreeShipping.jpg?v=1632528983","width":1080},{"alt":null,"id":22694038175933,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSRecoveryShampoo240mlOnlineTrendz_e012f57c-b023-4bda-9117-d4ee86546b3e.jpg?v=1632399511"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSRecoveryShampoo240mlOnlineTrendz_e012f57c-b023-4bda-9117-d4ee86546b3e.jpg?v=1632399511","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch2\u003eCleans | Replenishes | Nourishes\u003c\/h2\u003e\n\u003ch3\u003eA sulfate-free shampoo for damaged, stressed or dehydrated hair.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eCleanse, repair and nourish your hair with Virtue Recovery Shampoo. This gentle sulphate-free formula removes dirt, oil and product buildup from hair while repairing damage and enhancing softness, suppleness and hydration. Enriched with first-of-its-kind Alpha-Keratin 60ku, this shampoo treats and repairs damaged hair while leaving it clean and fresh.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eWhat does Virtue Recovery Shampoo do?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRemoves daily product build-up and oil with sulphate-free cleansing agents\u003c\/li\u003e\n\u003cli\u003eRepairs damage caused by heat, chemicals and colour treatments\u003c\/li\u003e\n\u003cli\u003eFills in cracks in the hair cuticle with pure human keratin for a smooth, healthy finish\u003c\/li\u003e\n\u003cli\u003eImproves softness, suppleness and hydration\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWho is Virtue \u003cmeta charset=\"utf-8\"\u003eRecovery Shampoo for?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAnyone with damaged hair or hair in need of extra care\u003c\/li\u003e\n\u003cli\u003eIdeal for dry and dehydrated hair types\u003c\/li\u003e\n\u003cli\u003eHair stressed out by heat styling and chemical treatments\u003c\/li\u003e\n\u003cli\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cbr\u003eWhy you'll love it?\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApplies sheerly with no greasy or tacky feeling\u003c\/li\u003e\n\u003cli\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli\u003eIs more effectively utilised by the body when compared to animal sources of keratin\u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair hair strands\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair felt softer after just one use*\u003c\/li\u003e\n\u003cli\u003e97% of women felt their hair was less damaged*\u003c\/li\u003e\n\u003cli\u003e91% of women felt their hair was more manageable*\u003c\/li\u003e\n\u003cli\u003eFragranced with a nurturing blend of creamy coconut, refreshing yuzu and warm woods\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten\u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eHOW TO APPLY\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e:\u003cbr\u003e\u003c\/strong\u003eWork a 20 cent piece sized amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Recovery Conditioner, rinse thoroughly. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e As all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\" mce-data-marked=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFRAGRANCE\u003c\/strong\u003e\u003c\/span\u003e: \u003cmeta charset=\"utf-8\"\u003eA rich, nurturing blend of fresh woods and clean citrus formulated with coconut and yuzu extracts.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e500ml\u003c\/span\u003e\u003c\/p\u003e"}

{"id":6879717654717,"title":"VIRTUE LABS Smooth Shampoo 240ml","handle":"virtue-smooth-shampoo","description":"\u003ch2\u003eCleans | Softens | Shines\u003c\/h2\u003e\n\u003ch3\u003eA sulphate-free shampoo for frizzy, unruly hair.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eCleanse, soften and add shine to curly, wavy or frizzy hair with Virtue Smooth Shampoo. This gentle sulfate-free formula targets hair frizz at the source, smoothing and repairing rough cuticles while minimising friction between strands of hair. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/sXfEhQyHWvs\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003eWhat does Virtue Smooth Shampoo do?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleanses the hair and scalp\u003c\/li\u003e\n\u003cli\u003eReduces frizz\u003c\/li\u003e\n\u003cli\u003eSeals in shine and moisture\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWho is Virtue \u003cmeta charset=\"utf-8\"\u003eSmooth Shampoo for?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAll hair types, especially frizz-prone\u003c\/li\u003e\n\u003cli\u003eIdeal for wavy and curly hair\u003c\/li\u003e\n\u003cli\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cbr\u003eWhy you'll love it?\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApplies sheerly with no greasy or tacky feeling\u003c\/li\u003e\n\u003cli\u003eSmooths rough hair cuticles\u003c\/li\u003e\n\u003cli\u003eReduces friction between strands\u003c\/li\u003e\n\u003cli\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli\u003eIs more effectively utilised by the body when compared to animal sources of keratin\u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair hair strands\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked smoother.*\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked healthier.*\u003c\/li\u003e\n\u003cli\u003e80% of women felt their hair looked smoother and more hydrated.**\u003c\/li\u003e\n\u003cli\u003eFragranced with a calming blend of botanicals including lavender, sweet pear and fresh mint essential oil\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten\u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003eHOW TO APPLY\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e:\u003cbr\u003e\u003c\/strong\u003eWork a 20 cent piece sized amount of shampoo into a lather between palms. \u003cbr\u003eApply to wet hair, massage into a rich lather, and rinse.\u003cbr\u003eFollow with Smooth Conditioner, rinse thoroughly.\u003cbr\u003e\u003cbr\u003eAs all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" mce-data-marked=\"1\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFRAGRANCE\u003c\/strong\u003e\u003c\/span\u003e: \u003cmeta charset=\"utf-8\"\u003eA restorative blend of flower, fruit, and herbs incorporating soothing lavender, sweet pear, and fresh mint essential oils.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e240ml\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-08-26T13:45:24+10:00","created_at":"2021-08-05T15:34:06+10:00","vendor":"VIRTUE","type":"Shampoo","tags":["ANTI-FRIZZ SHAMPOO","SMOOTH SHAMPOO","VIRTUE ANTI-FRIZZ","VIRTUE SHAMPOO"],"price":5400,"price_min":5400,"price_max":5400,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":40381258498237,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"VIRTUE LABS Smooth Shampoo 240ml","public_title":null,"options":["Default Title"],"price":5400,"weight":300,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSSmoothShampoo240mlTrendzStudio.jpg?v=1632398428","\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSSmoothShampoo240mlAustralia.jpg?v=1632398428"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSSmoothShampoo240mlTrendzStudio.jpg?v=1632398428","options":["Title"],"media":[{"alt":null,"id":22693765480637,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSSmoothShampoo240mlTrendzStudio.jpg?v=1632398369"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSSmoothShampoo240mlTrendzStudio.jpg?v=1632398369","width":1080},{"alt":null,"id":22693778292925,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSSmoothShampoo240mlAustralia.jpg?v=1632398423"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSSmoothShampoo240mlAustralia.jpg?v=1632398423","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch2\u003eCleans | Softens | Shines\u003c\/h2\u003e\n\u003ch3\u003eA sulphate-free shampoo for frizzy, unruly hair.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eCleanse, soften and add shine to curly, wavy or frizzy hair with Virtue Smooth Shampoo. This gentle sulfate-free formula targets hair frizz at the source, smoothing and repairing rough cuticles while minimising friction between strands of hair. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/sXfEhQyHWvs\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003eWhat does Virtue Smooth Shampoo do?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleanses the hair and scalp\u003c\/li\u003e\n\u003cli\u003eReduces frizz\u003c\/li\u003e\n\u003cli\u003eSeals in shine and moisture\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWho is Virtue \u003cmeta charset=\"utf-8\"\u003eSmooth Shampoo for?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAll hair types, especially frizz-prone\u003c\/li\u003e\n\u003cli\u003eIdeal for wavy and curly hair\u003c\/li\u003e\n\u003cli\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cbr\u003eWhy you'll love it?\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApplies sheerly with no greasy or tacky feeling\u003c\/li\u003e\n\u003cli\u003eSmooths rough hair cuticles\u003c\/li\u003e\n\u003cli\u003eReduces friction between strands\u003c\/li\u003e\n\u003cli\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli\u003eIs more effectively utilised by the body when compared to animal sources of keratin\u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair hair strands\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked smoother.*\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked healthier.*\u003c\/li\u003e\n\u003cli\u003e80% of women felt their hair looked smoother and more hydrated.**\u003c\/li\u003e\n\u003cli\u003eFragranced with a calming blend of botanicals including lavender, sweet pear and fresh mint essential oil\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten\u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003eHOW TO APPLY\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e:\u003cbr\u003e\u003c\/strong\u003eWork a 20 cent piece sized amount of shampoo into a lather between palms. \u003cbr\u003eApply to wet hair, massage into a rich lather, and rinse.\u003cbr\u003eFollow with Smooth Conditioner, rinse thoroughly.\u003cbr\u003e\u003cbr\u003eAs all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" mce-data-marked=\"1\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFRAGRANCE\u003c\/strong\u003e\u003c\/span\u003e: \u003cmeta charset=\"utf-8\"\u003eA restorative blend of flower, fruit, and herbs incorporating soothing lavender, sweet pear, and fresh mint essential oils.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e240ml\u003c\/span\u003e\u003c\/p\u003e"}

{"id":6972023144637,"title":"VIRTUE LABS Smooth Shampoo 500ml","handle":"virtue-smooth-shampoo-500ml","description":"\u003ch2\u003eCleans | Softens | Shines\u003c\/h2\u003e\n\u003ch3\u003eA sulphate-free shampoo for frizzy, unruly hair.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eCleanse, soften and add shine to curly, wavy or frizzy hair with Virtue Smooth Shampoo. This gentle sulfate-free formula targets hair frizz at the source, smoothing and repairing rough cuticles while minimising friction between strands of hair. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/sXfEhQyHWvs\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003eWhat does Virtue Smooth Shampoo do?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleanses the hair and scalp\u003c\/li\u003e\n\u003cli\u003eReduces frizz\u003c\/li\u003e\n\u003cli\u003eSeals in shine and moisture\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWho is Virtue \u003cmeta charset=\"utf-8\"\u003eSmooth Shampoo for?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAll hair types, especially frizz-prone\u003c\/li\u003e\n\u003cli\u003eIdeal for wavy and curly hair\u003c\/li\u003e\n\u003cli\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cbr\u003eWhy you'll love it?\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApplies sheerly with no greasy or tacky feeling\u003c\/li\u003e\n\u003cli\u003eSmooths rough hair cuticles\u003c\/li\u003e\n\u003cli\u003eReduces friction between strands\u003c\/li\u003e\n\u003cli\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli\u003eIs more effectively utilised by the body when compared to animal sources of keratin\u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair hair strands\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked smoother.*\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked healthier.*\u003c\/li\u003e\n\u003cli\u003e80% of women felt their hair looked smoother and more hydrated.**\u003c\/li\u003e\n\u003cli\u003eFragranced with a calming blend of botanicals including lavender, sweet pear and fresh mint essential oil\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten\u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003eHOW TO APPLY\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e:\u003cbr\u003e\u003c\/strong\u003eWork a 20 cent piece sized amount of shampoo into a lather between palms. \u003cbr\u003eApply to wet hair, massage into a rich lather, and rinse.\u003cbr\u003eFollow with Smooth Conditioner, rinse thoroughly.\u003cbr\u003e\u003cbr\u003eAs all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" mce-data-marked=\"1\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFRAGRANCE\u003c\/strong\u003e\u003c\/span\u003e: \u003cmeta charset=\"utf-8\"\u003eA restorative blend of flower, fruit, and herbs incorporating soothing lavender, sweet pear, and fresh mint essential oils.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e500ml\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-09-17T16:15:23+10:00","created_at":"2021-09-17T16:12:22+10:00","vendor":"VIRTUE","type":"Shampoo","tags":["ANTI-FRIZZ SHAMPOO","SMOOTH SHAMPOO","VIRTUE ANTI-FRIZZ","VIRTUE LARGE SIZES","VIRTUE SHAMPOO"],"price":10100,"price_min":10100,"price_max":10100,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":40703553863869,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"VIRTUE LABS Smooth Shampoo 500ml","public_title":null,"options":["Default Title"],"price":10100,"weight":640,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSSmoothShampoo500mlTrendzStudioOnline.jpg?v=1632528924","\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSSmoothShampoo240mlAustralia_a50dbe33-b0fe-4ef8-bf33-ab3180f117ae.jpg?v=1632528924"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSSmoothShampoo500mlTrendzStudioOnline.jpg?v=1632528924","options":["Title"],"media":[{"alt":null,"id":22713446138045,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSSmoothShampoo500mlTrendzStudioOnline.jpg?v=1632528922"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSSmoothShampoo500mlTrendzStudioOnline.jpg?v=1632528922","width":1080},{"alt":null,"id":22694051971261,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSSmoothShampoo240mlAustralia_a50dbe33-b0fe-4ef8-bf33-ab3180f117ae.jpg?v=1632399574"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSSmoothShampoo240mlAustralia_a50dbe33-b0fe-4ef8-bf33-ab3180f117ae.jpg?v=1632399574","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch2\u003eCleans | Softens | Shines\u003c\/h2\u003e\n\u003ch3\u003eA sulphate-free shampoo for frizzy, unruly hair.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eCleanse, soften and add shine to curly, wavy or frizzy hair with Virtue Smooth Shampoo. This gentle sulfate-free formula targets hair frizz at the source, smoothing and repairing rough cuticles while minimising friction between strands of hair. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/sXfEhQyHWvs\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003eWhat does Virtue Smooth Shampoo do?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleanses the hair and scalp\u003c\/li\u003e\n\u003cli\u003eReduces frizz\u003c\/li\u003e\n\u003cli\u003eSeals in shine and moisture\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWho is Virtue \u003cmeta charset=\"utf-8\"\u003eSmooth Shampoo for?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAll hair types, especially frizz-prone\u003c\/li\u003e\n\u003cli\u003eIdeal for wavy and curly hair\u003c\/li\u003e\n\u003cli\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cbr\u003eWhy you'll love it?\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApplies sheerly with no greasy or tacky feeling\u003c\/li\u003e\n\u003cli\u003eSmooths rough hair cuticles\u003c\/li\u003e\n\u003cli\u003eReduces friction between strands\u003c\/li\u003e\n\u003cli\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli\u003eIs more effectively utilised by the body when compared to animal sources of keratin\u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair hair strands\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked smoother.*\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked healthier.*\u003c\/li\u003e\n\u003cli\u003e80% of women felt their hair looked smoother and more hydrated.**\u003c\/li\u003e\n\u003cli\u003eFragranced with a calming blend of botanicals including lavender, sweet pear and fresh mint essential oil\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten\u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003eHOW TO APPLY\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e:\u003cbr\u003e\u003c\/strong\u003eWork a 20 cent piece sized amount of shampoo into a lather between palms. \u003cbr\u003eApply to wet hair, massage into a rich lather, and rinse.\u003cbr\u003eFollow with Smooth Conditioner, rinse thoroughly.\u003cbr\u003e\u003cbr\u003eAs all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" mce-data-marked=\"1\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFRAGRANCE\u003c\/strong\u003e\u003c\/span\u003e: \u003cmeta charset=\"utf-8\"\u003eA restorative blend of flower, fruit, and herbs incorporating soothing lavender, sweet pear, and fresh mint essential oils.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e500ml\u003c\/span\u003e\u003c\/p\u003e"}

{"id":6884832805053,"title":"VIRTUE LABS Full Shampoo 240ml","handle":"virtue-full-shampoo","description":"\u003ch2\u003eCleans | Thickens | Volumises\u003c\/h2\u003e\n\u003ch3\u003eA sulfate-free shampoo that adds thickness and volume to fine hair.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eCleanse, thicken and volumise fine or limp hair with Virtue Full Shampoo. This gentle, sulphate-free formula removes impurities and excess oil from the hair and scalp while lifting the roots and plumping strands for weightless, long-lasting body. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eWhat does Virtue Full Shampoo do?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCleanses the hair and scalp with sulfate-free cleansing agents\u003c\/li\u003e\n\u003cli\u003eLifts the roots for added volume\u003c\/li\u003e\n\u003cli\u003eAdds density and body to hair strands\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWho is Virtue Full Shampoo for?\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFine or limp hair\u003c\/li\u003e\n\u003cli\u003eAll hair types looking for additional volume or density \u003c\/li\u003e\n\u003cli\u003eSafe for colour- and chemically-treated hair\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhat makes Virtue Full Shampoo so unique?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCreates a lightweight lather without stripping or drying out hair\u003c\/li\u003e\n\u003cli\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli\u003eIs more effectively utilised by the body when compared to animal sources of keratin\u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair hair strands\u003c\/li\u003e\n\u003cli\u003e84% of women said their hair felt thicker*\u003c\/li\u003e\n\u003cli\u003e87% of women said their hair had more body*\u003c\/li\u003e\n\u003cli\u003e86% of women said their hair looked fuller*\u003c\/li\u003e\n\u003cli\u003eFragranced with a refreshing blend of citrus and florals, including white pear, spearmint and lemon essential oil\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten\u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free \u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e*Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 week (7 uses).\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003cbr\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: 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style=\"text-decoration: underline;\" mce-data-marked=\"1\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFRAGRANCE\u003c\/strong\u003e\u003c\/span\u003e: \u003cmeta charset=\"utf-8\"\u003eA revitalising citrus blend of flowers and greens, including stimulating spearmint leaf oil and bright lemon essential oil.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e240ml\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-08-26T13:24:39+10:00","created_at":"2021-08-07T16:02:24+10:00","vendor":"VIRTUE","type":"Shampoo","tags":["THICKENING SHAMPOO","VIRTUE SHAMPOO","VIRTUE VOLUMISING \u0026 THICKENING","VOLUME SHAMPOO"],"price":5400,"price_min":5400,"price_max":5400,"available":true,"price_varies":false,"compare_at_price":5400,"compare_at_price_min":5400,"compare_at_price_max":5400,"compare_at_price_varies":false,"variants":[{"id":40399750430909,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"VIRTUE LABS Full Shampoo 240ml","public_title":null,"options":["Default Title"],"price":5400,"weight":310,"compare_at_price":5400,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSFullShampoo240mlTrendzStudio.jpg?v=1632397122","\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSFullShampoo240mlproducts.jpg?v=1632397122","\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUEFullShampoobeforeandafter.jpg?v=1632397122"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSFullShampoo240mlTrendzStudio.jpg?v=1632397122","options":["Title"],"media":[{"alt":null,"id":22693500485821,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSFullShampoo240mlTrendzStudio.jpg?v=1632397048"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSFullShampoo240mlTrendzStudio.jpg?v=1632397048","width":1080},{"alt":null,"id":22693512413373,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSFullShampoo240mlproducts.jpg?v=1632397103"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSFullShampoo240mlproducts.jpg?v=1632397103","width":1080},{"alt":null,"id":22135173021885,"position":3,"preview_image":{"aspect_ratio":0.612,"height":2031,"width":1242,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUEFullShampoobeforeandafter.jpg?v=1628324503"},"aspect_ratio":0.612,"height":2031,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUEFullShampoobeforeandafter.jpg?v=1628324503","width":1242}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch2\u003eCleans | Thickens | Volumises\u003c\/h2\u003e\n\u003ch3\u003eA sulfate-free shampoo that adds thickness and volume to fine hair.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eCleanse, thicken and volumise fine or limp hair with Virtue Full Shampoo. This gentle, sulphate-free formula removes impurities and excess oil from the hair and scalp while lifting the roots and plumping strands for weightless, long-lasting body. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eWhat does Virtue Full Shampoo do?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCleanses the hair and scalp with sulfate-free cleansing agents\u003c\/li\u003e\n\u003cli\u003eLifts the roots for added volume\u003c\/li\u003e\n\u003cli\u003eAdds density and body to hair strands\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWho is Virtue Full Shampoo for?\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFine or limp hair\u003c\/li\u003e\n\u003cli\u003eAll hair types looking for additional volume or density \u003c\/li\u003e\n\u003cli\u003eSafe for colour- and chemically-treated hair\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhat makes Virtue Full Shampoo so unique?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCreates a lightweight lather without stripping or drying out hair\u003c\/li\u003e\n\u003cli\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli\u003eIs more effectively utilised by the body when compared to animal sources of keratin\u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair hair strands\u003c\/li\u003e\n\u003cli\u003e84% of women said their hair felt thicker*\u003c\/li\u003e\n\u003cli\u003e87% of women said their hair had more body*\u003c\/li\u003e\n\u003cli\u003e86% of women said their hair looked fuller*\u003c\/li\u003e\n\u003cli\u003eFragranced with a refreshing blend of citrus and florals, including white pear, spearmint and lemon essential oil\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten\u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free \u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e*Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 week (7 uses).\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003cbr\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003eHOW TO APPLY\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e:\u003cbr\u003e\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003eWork a 20 cent coin sized amount of shampoo into a lather between palms.\u003cbr\u003eApply to wet hair, massage into a rich lather, and rinse.\u003cbr\u003eFollow with Full Conditioner, rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eAs all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" mce-data-marked=\"1\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFRAGRANCE\u003c\/strong\u003e\u003c\/span\u003e: \u003cmeta charset=\"utf-8\"\u003eA revitalising citrus blend of flowers and greens, including stimulating spearmint leaf oil and bright lemon essential oil.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e240ml\u003c\/span\u003e\u003c\/p\u003e"}

{"id":6884824285373,"title":"VIRTUE LABS Curl Shampoo 240ml","handle":"virtue-curl-shampoo","description":"\u003ch2\u003eHydrates | Nourishes | Repairs\u003c\/h2\u003e\n\u003ch3\u003eA gentle, caring shampoo to add bounce and shine to curly hair. \u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eThis one goes out to our curly-headed friends, our coily-haired honeys. The Virtue Curl Shampoo has been formulated especially for curly hair of all types, and it’s set to heal and protect your hair as it cleanses. You can expect soft, bouncy, resilient hair, thanks to its high moisture content and Virtue’s own Alpha Keratin 60ku protein. Great stuff. \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWhy you'll love it??\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSulfate-free shampoo for curly hair\u003c\/li\u003e\n\u003cli\u003eCleanses and cares for all curl patterns\u003c\/li\u003e\n\u003cli\u003eAdds shine and bounce\u003c\/li\u003e\n\u003cli\u003eHelps with detangling\u003c\/li\u003e\n\u003cli\u003eContains protein for strength\u003c\/li\u003e\n\u003cli\u003eKumquat and grapefruit scent with peppery green and driftwood notes\u003c\/li\u003e\n\u003cli\u003eSilicone-free \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWho is Virtue Curl Shampoo for?\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003eThis range is designed to suit all curl patterns and types. If you’re after healthy, hydrated curls, we’d invite you to step this way. Virtue products are all made without sulfates, parabens, phthalates, colours and dyes. \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cdiv\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eThe science behind Virtue's \u003cmeta charset=\"utf-8\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eAlpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003cbr\u003eHOW TO APPLY\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e:\u003cbr\u003e\u003c\/strong\u003eWet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results, follow with Virtue® Curl Conditioner.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\" mce-data-marked=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFRAGRANCE\u003c\/strong\u003e\u003c\/span\u003e: \u003cmeta charset=\"utf-8\"\u003eA luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e240ml\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-08-26T13:19:56+10:00","created_at":"2021-08-07T15:49:30+10:00","vendor":"VIRTUE","type":"Shampoo","tags":["CURL SHAMPOO","VIRTUE SHAMPOO"],"price":5400,"price_min":5400,"price_max":5400,"available":true,"price_varies":false,"compare_at_price":5400,"compare_at_price_min":5400,"compare_at_price_max":5400,"compare_at_price_varies":false,"variants":[{"id":40399709208765,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"VIRTUE LABS Curl Shampoo 240ml","public_title":null,"options":["Default Title"],"price":5400,"weight":300,"compare_at_price":5400,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELabsCurlShampoo240mlTrendzStudio.jpg?v=1632396367","\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUECurlshampooandConditionerbeforeandafter1_19102f09-0cfe-4ad5-a0aa-81ad4bc97eef.jpg?v=1632396367","\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUECurlshampooandConditionerbeforeandafter2_dcd7793e-bd75-4ce9-85f4-09b871fd5d3d.jpg?v=1632396367","\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUECurlshampooandConditionerbeforeandafter3_d67075c9-35d9-4209-b712-6a06aaf6c254.jpg?v=1632396367","\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUECurlshampooandConditionerbeforeandafter4_7e647c2e-cf22-4305-b769-b8cad4a134e3.jpg?v=1632396367"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELabsCurlShampoo240mlTrendzStudio.jpg?v=1632396367","options":["Title"],"media":[{"alt":null,"id":22693376917693,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELabsCurlShampoo240mlTrendzStudio.jpg?v=1632396358"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELabsCurlShampoo240mlTrendzStudio.jpg?v=1632396358","width":1080},{"alt":null,"id":22135580852413,"position":2,"preview_image":{"aspect_ratio":0.612,"height":2030,"width":1242,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUECurlshampooandConditionerbeforeandafter1_19102f09-0cfe-4ad5-a0aa-81ad4bc97eef.jpg?v=1628326398"},"aspect_ratio":0.612,"height":2030,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUECurlshampooandConditionerbeforeandafter1_19102f09-0cfe-4ad5-a0aa-81ad4bc97eef.jpg?v=1628326398","width":1242},{"alt":null,"id":22135580885181,"position":3,"preview_image":{"aspect_ratio":0.613,"height":2027,"width":1242,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUECurlshampooandConditionerbeforeandafter2_dcd7793e-bd75-4ce9-85f4-09b871fd5d3d.jpg?v=1628326399"},"aspect_ratio":0.613,"height":2027,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUECurlshampooandConditionerbeforeandafter2_dcd7793e-bd75-4ce9-85f4-09b871fd5d3d.jpg?v=1628326399","width":1242},{"alt":null,"id":22135580917949,"position":4,"preview_image":{"aspect_ratio":0.613,"height":2025,"width":1242,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUECurlshampooandConditionerbeforeandafter3_d67075c9-35d9-4209-b712-6a06aaf6c254.jpg?v=1628326398"},"aspect_ratio":0.613,"height":2025,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUECurlshampooandConditionerbeforeandafter3_d67075c9-35d9-4209-b712-6a06aaf6c254.jpg?v=1628326398","width":1242},{"alt":null,"id":22135580950717,"position":5,"preview_image":{"aspect_ratio":0.613,"height":2025,"width":1242,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUECurlshampooandConditionerbeforeandafter4_7e647c2e-cf22-4305-b769-b8cad4a134e3.jpg?v=1628326399"},"aspect_ratio":0.613,"height":2025,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUECurlshampooandConditionerbeforeandafter4_7e647c2e-cf22-4305-b769-b8cad4a134e3.jpg?v=1628326399","width":1242}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch2\u003eHydrates | Nourishes | Repairs\u003c\/h2\u003e\n\u003ch3\u003eA gentle, caring shampoo to add bounce and shine to curly hair. \u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eThis one goes out to our curly-headed friends, our coily-haired honeys. The Virtue Curl Shampoo has been formulated especially for curly hair of all types, and it’s set to heal and protect your hair as it cleanses. You can expect soft, bouncy, resilient hair, thanks to its high moisture content and Virtue’s own Alpha Keratin 60ku protein. Great stuff. \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWhy you'll love it??\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSulfate-free shampoo for curly hair\u003c\/li\u003e\n\u003cli\u003eCleanses and cares for all curl patterns\u003c\/li\u003e\n\u003cli\u003eAdds shine and bounce\u003c\/li\u003e\n\u003cli\u003eHelps with detangling\u003c\/li\u003e\n\u003cli\u003eContains protein for strength\u003c\/li\u003e\n\u003cli\u003eKumquat and grapefruit scent with peppery green and driftwood notes\u003c\/li\u003e\n\u003cli\u003eSilicone-free \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWho is Virtue Curl Shampoo for?\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003eThis range is designed to suit all curl patterns and types. If you’re after healthy, hydrated curls, we’d invite you to step this way. Virtue products are all made without sulfates, parabens, phthalates, colours and dyes. \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cdiv\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eThe science behind Virtue's \u003cmeta charset=\"utf-8\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eAlpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003cbr\u003eHOW TO APPLY\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e:\u003cbr\u003e\u003c\/strong\u003eWet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results, follow with Virtue® Curl Conditioner.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\" mce-data-marked=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFRAGRANCE\u003c\/strong\u003e\u003c\/span\u003e: \u003cmeta charset=\"utf-8\"\u003eA luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e240ml\u003c\/span\u003e\u003c\/p\u003e"}

{"id":6879342919869,"title":"VIRTUE LABS Refresh Dry Shampoo 128g","handle":"virtue-refresh-dry-shampoo","description":"\u003ch2\u003eCleans | Refreshes | Invigorates\u003c\/h2\u003e\n\u003ch3\u003eA lightweight mist conditioner to nourish, smooth and protect hair.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eVirtue\u003c\/span\u003e\u003csup data-mce-fragment=\"1\"\u003e®\u003c\/sup\u003e\u003cspan data-mce-fragment=\"1\"\u003e Labs Dry Shampoo is a lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. This invisible, super-light formula truly cleanses the hair while it enhances scalp health. Created without any heavy styling ingredients that can add more build-up, it's a reinvigorating pick-me-up for hair in need of a refresh. \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy you'll love it?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eClean aerosol spray that dispenses as a dry mist\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eSoaks up excess oils\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eAdds health-boosting Alpha Keratin 60ku®\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eLeaves hair and scalp refreshed and clean to the touch\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eCreated without heavy styling ingredients that can add more buildup\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eFeatures a light, uplifting blend of essential oils and extracts\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eFeatures lemon known for energizing the scalp\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003ecedar leaf and orange essential oils for long-lasting freshness\u003c\/span\u003e \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cdiv\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eHOW TO APPLY\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e:\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eShake well before using. Hold can 6–8 inches away from hair and spray evenly throughout roots. Let product absorb oil for 10 seconds. Massage loosely with fingertips or brush through lightly if desired.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\" mce-data-marked=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFRAGRANCE\u003c\/strong\u003e\u003c\/span\u003e: A bright and uplifting blend of essential oils featuring lemon known for energizing hair and scalp blended with floral notes of cedar leaf and frangipani for long-lasting freshness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e128g\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-08-26T13:33:52+10:00","created_at":"2021-08-05T13:56:09+10:00","vendor":"VIRTUE","type":"Shampoo","tags":["DRY SHAMPOOS","VIRTUE REFRESH","VIRTUE SHAMPOO","VIRTUE STYLER"],"price":4400,"price_min":4400,"price_max":4400,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":40380371927229,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"VIRTUE LABS Refresh Dry Shampoo 128g","public_title":null,"options":["Default Title"],"price":4400,"weight":173,"compare_at_price":null,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSRefreshDryShampoo128gFreeShipping.jpg?v=1632529280"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSRefreshDryShampoo128gFreeShipping.jpg?v=1632529280","options":["Title"],"media":[{"alt":null,"id":22713519866045,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSRefreshDryShampoo128gFreeShipping.jpg?v=1632529280"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSRefreshDryShampoo128gFreeShipping.jpg?v=1632529280","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch2\u003eCleans | Refreshes | Invigorates\u003c\/h2\u003e\n\u003ch3\u003eA lightweight mist conditioner to nourish, smooth and protect hair.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eVirtue\u003c\/span\u003e\u003csup data-mce-fragment=\"1\"\u003e®\u003c\/sup\u003e\u003cspan data-mce-fragment=\"1\"\u003e Labs Dry Shampoo is a lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. This invisible, super-light formula truly cleanses the hair while it enhances scalp health. Created without any heavy styling ingredients that can add more build-up, it's a reinvigorating pick-me-up for hair in need of a refresh. \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy you'll love it?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eClean aerosol spray that dispenses as a dry mist\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eSoaks up excess oils\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eAdds health-boosting Alpha Keratin 60ku®\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eLeaves hair and scalp refreshed and clean to the touch\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eCreated without heavy styling ingredients that can add more buildup\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eFeatures a light, uplifting blend of essential oils and extracts\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eFeatures lemon known for energizing the scalp\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003ecedar leaf and orange essential oils for long-lasting freshness\u003c\/span\u003e \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cdiv\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eHOW TO APPLY\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e:\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eShake well before using. Hold can 6–8 inches away from hair and spray evenly throughout roots. Let product absorb oil for 10 seconds. Massage loosely with fingertips or brush through lightly if desired.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\" mce-data-marked=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFRAGRANCE\u003c\/strong\u003e\u003c\/span\u003e: A bright and uplifting blend of essential oils featuring lemon known for energizing hair and scalp blended with floral notes of cedar leaf and frangipani for long-lasting freshness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e128g\u003c\/span\u003e\u003c\/p\u003e"}

{"id":6879279481021,"title":"VIRTUE LABS Refresh Purifying Shampoo 120ml","handle":"virtue-refresh-purifying-shampoo","description":"\u003ch2\u003eDetoxifies | Resets | Clarifies\u003c\/h2\u003e\n\u003ch3\u003eA sulfate-free deep cleansing shampoo to refresh and purify hair.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eVirtue® Labs Purifying Shampoo is a clarifying shampoo that removes remove excess oil, product residue, pollution, and smoke. Formulated with our revolutionary damage-repair protein Alpha Keratin 60ku®, this deep cleanser detoxifies and brings hair back to its healthiest state. A rejuvenating must-have product for all hair types, it leaves both the hair and scalp feeling fresh and renewed.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eWho is VIRTUE Refresh Purifying Shampoo for?\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eAll hair types. Ideal for weekly use. Safe for colour- and chemically-treated hair\u003c\/span\u003e \u003c\/p\u003e\n\u003cstrong\u003e\u003cbr\u003eWhy you'll love it?\u003c\/strong\u003e\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eUse weekly to detox and refresh hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli\u003eIs more effectively utilised by the body when compared to animal sources of keratin\u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair hair strands\u003c\/li\u003e\n\u003cli\u003e98% of women immediately felt their hair looked and felt cleaner and appeared healthier*\u003c\/li\u003e\n\u003cli\u003eAfter only 2 uses, 100% of women felt their hair looked cleaner, revived and smelled fresh*\u003c\/li\u003e\n\u003cli\u003eAfter only 3 uses, 100% of women felt that all the impurities in their hair were washed away*\u003c\/li\u003e\n\u003cli\u003eWith continued use, 98% of women felt their scalp was refreshed and hair was detoxified*\u003c\/li\u003e\n\u003cli\u003eFragranced with a juicy, refreshing blend of citrus essential oils, flowers and tea\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten\u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free \u003c\/li\u003e\n\u003cli\u003eNourishes and soothes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cdiv\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eHOW TO APPLY\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e:\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eUsing a 20 cent piece sized amount of shampoo, add a splash of water and work into a lather between palms. Apply to wet hair, massage into scalp and throughout the length of hair, and rinse well.  Follow with conditioner. Use once weekly, or more if needed, to remove residue, product build-up, and impurities.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\" mce-data-marked=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFRAGRANCE\u003c\/strong\u003e\u003c\/span\u003e: A juicy, refreshing citrus fragrance with hints of owers and detoxifying tea, plus sweet orange and lemon essential oils.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e120ml\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-08-26T13:41:50+10:00","created_at":"2021-08-05T13:26:29+10:00","vendor":"VIRTUE","type":"Shampoo","tags":["CLEANSE SHAMPOO","VIRTUE REFRESH","VIRTUE SHAMPOO"],"price":4000,"price_min":4000,"price_max":4000,"available":true,"price_varies":false,"compare_at_price":4000,"compare_at_price_min":4000,"compare_at_price_max":4000,"compare_at_price_varies":false,"variants":[{"id":40380173746365,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"VIRTUE LABS Refresh Purifying Shampoo 120ml","public_title":null,"options":["Default Title"],"price":4000,"weight":160,"compare_at_price":4000,"inventory_management":"shopify","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSRefreshPurifyingShampoo120mlTrendzStudio.jpg?v=1632397977","\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSRefreshPurifyingShampoo120mlAustralia.jpg?v=1632397978"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSRefreshPurifyingShampoo120mlTrendzStudio.jpg?v=1632397977","options":["Title"],"media":[{"alt":null,"id":22693661081789,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSRefreshPurifyingShampoo120mlTrendzStudio.jpg?v=1632397934"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSRefreshPurifyingShampoo120mlTrendzStudio.jpg?v=1632397934","width":1080},{"alt":null,"id":22693674385597,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSRefreshPurifyingShampoo120mlAustralia.jpg?v=1632397978"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/products\/VIRTUELABSRefreshPurifyingShampoo120mlAustralia.jpg?v=1632397978","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch2\u003eDetoxifies | Resets | Clarifies\u003c\/h2\u003e\n\u003ch3\u003eA sulfate-free deep cleansing shampoo to refresh and purify hair.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eVirtue® Labs Purifying Shampoo is a clarifying shampoo that removes remove excess oil, product residue, pollution, and smoke. Formulated with our revolutionary damage-repair protein Alpha Keratin 60ku®, this deep cleanser detoxifies and brings hair back to its healthiest state. A rejuvenating must-have product for all hair types, it leaves both the hair and scalp feeling fresh and renewed.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eWho is VIRTUE Refresh Purifying Shampoo for?\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eAll hair types. Ideal for weekly use. Safe for colour- and chemically-treated hair\u003c\/span\u003e \u003c\/p\u003e\n\u003cstrong\u003e\u003cbr\u003eWhy you'll love it?\u003c\/strong\u003e\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eUse weekly to detox and refresh hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli\u003eIs more effectively utilised by the body when compared to animal sources of keratin\u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair hair strands\u003c\/li\u003e\n\u003cli\u003e98% of women immediately felt their hair looked and felt cleaner and appeared healthier*\u003c\/li\u003e\n\u003cli\u003eAfter only 2 uses, 100% of women felt their hair looked cleaner, revived and smelled fresh*\u003c\/li\u003e\n\u003cli\u003eAfter only 3 uses, 100% of women felt that all the impurities in their hair were washed away*\u003c\/li\u003e\n\u003cli\u003eWith continued use, 98% of women felt their scalp was refreshed and hair was detoxified*\u003c\/li\u003e\n\u003cli\u003eFragranced with a juicy, refreshing blend of citrus essential oils, flowers and tea\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten\u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free \u003c\/li\u003e\n\u003cli\u003eNourishes and soothes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cdiv\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eHOW TO APPLY\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e:\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eUsing a 20 cent piece sized amount of shampoo, add a splash of water and work into a lather between palms. Apply to wet hair, massage into scalp and throughout the length of hair, and rinse well.  Follow with conditioner. Use once weekly, or more if needed, to remove residue, product build-up, and impurities.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\" mce-data-marked=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFRAGRANCE\u003c\/strong\u003e\u003c\/span\u003e: A juicy, refreshing citrus fragrance with hints of owers and detoxifying tea, plus sweet orange and lemon essential oils.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e120ml\u003c\/span\u003e\u003c\/p\u003e"}