{"id":6880041664701,"title":"VIRTUE LABS Recovery Shampoo 240ml","handle":"virtue-recovery-shampoo","description":"\u003ch2\u003eCleans | Replenishes | Nourishes\u003c\/h2\u003e\n\u003ch3\u003eA sulfate-free shampoo for damaged, stressed or dehydrated hair.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eCleanse, repair and nourish your hair with Virtue Recovery Shampoo. This gentle sulphate-free formula removes dirt, oil and product buildup from hair while repairing damage and enhancing softness, suppleness and hydration. Enriched with first-of-its-kind Alpha-Keratin 60ku, this shampoo treats and repairs damaged hair while leaving it clean and fresh.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eWhat does Virtue Recovery Shampoo do?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRemoves daily product build-up and oil with sulphate-free cleansing agents\u003c\/li\u003e\n\u003cli\u003eRepairs damage caused by heat, chemicals and colour treatments\u003c\/li\u003e\n\u003cli\u003eFills in cracks in the hair cuticle with pure human keratin for a smooth, healthy finish\u003c\/li\u003e\n\u003cli\u003eImproves softness, suppleness and hydration\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWho is Virtue \u003cmeta charset=\"utf-8\"\u003eRecovery Shampoo for?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAnyone with damaged hair or hair in need of extra care\u003c\/li\u003e\n\u003cli\u003eIdeal for dry and dehydrated hair types\u003c\/li\u003e\n\u003cli\u003eHair stressed out by heat styling and chemical treatments\u003c\/li\u003e\n\u003cli\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cbr\u003eWhy you'll love it?\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApplies sheerly with no greasy or tacky feeling\u003c\/li\u003e\n\u003cli\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli\u003eIs more effectively utilised by the body when compared to animal sources of keratin\u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair hair strands\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair felt softer after just one use*\u003c\/li\u003e\n\u003cli\u003e97% of women felt their hair was less damaged*\u003c\/li\u003e\n\u003cli\u003e91% of women felt their hair was more manageable*\u003c\/li\u003e\n\u003cli\u003eFragranced with a nurturing blend of creamy coconut, refreshing yuzu and warm woods\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten\u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eHOW TO APPLY\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e:\u003cbr\u003e\u003c\/strong\u003eWork a 20 cent piece sized amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Recovery Conditioner, rinse thoroughly. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e As all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\" mce-data-marked=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFRAGRANCE\u003c\/strong\u003e\u003c\/span\u003e: \u003cmeta charset=\"utf-8\"\u003eA rich, nurturing blend of fresh woods and clean citrus formulated with coconut and yuzu extracts.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e240ml\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-08-26T13:32:53+10:00","created_at":"2021-08-05T16:42:00+10:00","vendor":"VIRTUE","type":"Shampoo","tags":["HYDRATE SHAMPOO","REPAIR SHAMPOO","VIRTUE DAMAGE REPAIR","VIRTUE RECOVERY","VIRTUE SHAMPOO"],"price":5100,"price_min":5100,"price_max":5100,"available":true,"price_varies":false,"compare_at_price":6000,"compare_at_price_min":6000,"compare_at_price_max":6000,"compare_at_price_varies":false,"variants":[{"id":40381983523005,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"VIRTUE LABS Recovery Shampoo 240ml","public_title":null,"options":["Default Title"],"price":5100,"weight":305,"compare_at_price":6000,"inventory_management":null,"barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/trendzstudioshop.com.au\/cdn\/shop\/products\/VIRTUELABSRecoveryShampoo240mlTrendzStudioAustralia.jpg?v=1632397643","\/\/trendzstudioshop.com.au\/cdn\/shop\/products\/VIRTUELABSRecoveryShampoo240mlOnlineTrendz.jpg?v=1632397692","\/\/trendzstudioshop.com.au\/cdn\/shop\/files\/VIRTUELABSRecoveryShampooamazingresults.jpg?v=1695349328","\/\/trendzstudioshop.com.au\/cdn\/shop\/files\/VIRTUELABSRecoveryShampoobeforeandafterresults.jpg?v=1695349328"],"featured_image":"\/\/trendzstudioshop.com.au\/cdn\/shop\/products\/VIRTUELABSRecoveryShampoo240mlTrendzStudioAustralia.jpg?v=1632397643","options":["Title"],"media":[{"alt":"VIRTUE LABS Recovery Shampoo amazing shampoo with keratin","id":22693599543485,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/trendzstudioshop.com.au\/cdn\/shop\/products\/VIRTUELABSRecoveryShampoo240mlTrendzStudioAustralia.jpg?v=1632397643"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/trendzstudioshop.com.au\/cdn\/shop\/products\/VIRTUELABSRecoveryShampoo240mlTrendzStudioAustralia.jpg?v=1632397643","width":1080},{"alt":"VIRTUE LABS Recovery Shampoo product image","id":22693607309501,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/trendzstudioshop.com.au\/cdn\/shop\/products\/VIRTUELABSRecoveryShampoo240mlOnlineTrendz.jpg?v=1632397692"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/trendzstudioshop.com.au\/cdn\/shop\/products\/VIRTUELABSRecoveryShampoo240mlOnlineTrendz.jpg?v=1632397692","width":1080},{"alt":"VIRTUE LABS Recovery Shampoo amazing results","id":26033718427837,"position":3,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/trendzstudioshop.com.au\/cdn\/shop\/files\/VIRTUELABSRecoveryShampooamazingresults.jpg?v=1695349328"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/trendzstudioshop.com.au\/cdn\/shop\/files\/VIRTUELABSRecoveryShampooamazingresults.jpg?v=1695349328","width":1080},{"alt":"VIRTUE LABS Recovery Shampoo before and after results","id":26033718689981,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/trendzstudioshop.com.au\/cdn\/shop\/files\/VIRTUELABSRecoveryShampoobeforeandafterresults.jpg?v=1695349328"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/trendzstudioshop.com.au\/cdn\/shop\/files\/VIRTUELABSRecoveryShampoobeforeandafterresults.jpg?v=1695349328","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch2\u003eCleans | Replenishes | Nourishes\u003c\/h2\u003e\n\u003ch3\u003eA sulfate-free shampoo for damaged, stressed or dehydrated hair.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eCleanse, repair and nourish your hair with Virtue Recovery Shampoo. This gentle sulphate-free formula removes dirt, oil and product buildup from hair while repairing damage and enhancing softness, suppleness and hydration. Enriched with first-of-its-kind Alpha-Keratin 60ku, this shampoo treats and repairs damaged hair while leaving it clean and fresh.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eWhat does Virtue Recovery Shampoo do?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRemoves daily product build-up and oil with sulphate-free cleansing agents\u003c\/li\u003e\n\u003cli\u003eRepairs damage caused by heat, chemicals and colour treatments\u003c\/li\u003e\n\u003cli\u003eFills in cracks in the hair cuticle with pure human keratin for a smooth, healthy finish\u003c\/li\u003e\n\u003cli\u003eImproves softness, suppleness and hydration\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWho is Virtue \u003cmeta charset=\"utf-8\"\u003eRecovery Shampoo for?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAnyone with damaged hair or hair in need of extra care\u003c\/li\u003e\n\u003cli\u003eIdeal for dry and dehydrated hair types\u003c\/li\u003e\n\u003cli\u003eHair stressed out by heat styling and chemical treatments\u003c\/li\u003e\n\u003cli\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cbr\u003eWhy you'll love it?\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApplies sheerly with no greasy or tacky feeling\u003c\/li\u003e\n\u003cli\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli\u003eIs more effectively utilised by the body when compared to animal sources of keratin\u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair hair strands\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair felt softer after just one use*\u003c\/li\u003e\n\u003cli\u003e97% of women felt their hair was less damaged*\u003c\/li\u003e\n\u003cli\u003e91% of women felt their hair was more manageable*\u003c\/li\u003e\n\u003cli\u003eFragranced with a nurturing blend of creamy coconut, refreshing yuzu and warm woods\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten\u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eHOW TO APPLY\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e:\u003cbr\u003e\u003c\/strong\u003eWork a 20 cent piece sized amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Recovery Conditioner, rinse thoroughly. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e As all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\" mce-data-marked=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFRAGRANCE\u003c\/strong\u003e\u003c\/span\u003e: \u003cmeta charset=\"utf-8\"\u003eA rich, nurturing blend of fresh woods and clean citrus formulated with coconut and yuzu extracts.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e240ml\u003c\/span\u003e\u003c\/p\u003e"}

{"id":6971996176573,"title":"VIRTUE LABS Recovery Shampoo 500ml","handle":"virtue-recovery-shampoo-500ml","description":"\u003ch2\u003eCleans | Replenishes | Nourishes\u003c\/h2\u003e\n\u003ch3\u003eA sulfate-free shampoo for damaged, stressed or dehydrated hair.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eCleanse, repair and nourish your hair with Virtue Recovery Shampoo. This gentle sulphate-free formula removes dirt, oil and product buildup from hair while repairing damage and enhancing softness, suppleness and hydration. 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This gentle sulphate-free formula removes dirt, oil and product buildup from hair while repairing damage and enhancing softness, suppleness and hydration. Enriched with first-of-its-kind Alpha-Keratin 60ku, this shampoo treats and repairs damaged hair while leaving it clean and fresh.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eWhat does Virtue Recovery Shampoo do?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRemoves daily product build-up and oil with sulphate-free cleansing agents\u003c\/li\u003e\n\u003cli\u003eRepairs damage caused by heat, chemicals and colour treatments\u003c\/li\u003e\n\u003cli\u003eFills in cracks in the hair cuticle with pure human keratin for a smooth, healthy finish\u003c\/li\u003e\n\u003cli\u003eImproves softness, suppleness and hydration\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWho is Virtue \u003cmeta charset=\"utf-8\"\u003eRecovery Shampoo for?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAnyone with damaged hair or hair in need of extra care\u003c\/li\u003e\n\u003cli\u003eIdeal for dry and dehydrated hair types\u003c\/li\u003e\n\u003cli\u003eHair stressed out by heat styling and chemical treatments\u003c\/li\u003e\n\u003cli\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cbr\u003eWhy you'll love it?\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApplies sheerly with no greasy or tacky feeling\u003c\/li\u003e\n\u003cli\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli\u003eIs more effectively utilised by the body when compared to animal sources of keratin\u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair hair strands\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair felt softer after just one use*\u003c\/li\u003e\n\u003cli\u003e97% of women felt their hair was less damaged*\u003c\/li\u003e\n\u003cli\u003e91% of women felt their hair was more manageable*\u003c\/li\u003e\n\u003cli\u003eFragranced with a nurturing blend of creamy coconut, refreshing yuzu and warm woods\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten\u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eHOW TO APPLY\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e:\u003cbr\u003e\u003c\/strong\u003eWork a 20 cent piece sized amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Recovery Conditioner, rinse thoroughly. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e As all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\" mce-data-marked=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFRAGRANCE\u003c\/strong\u003e\u003c\/span\u003e: \u003cmeta charset=\"utf-8\"\u003eA rich, nurturing blend of fresh woods and clean citrus formulated with coconut and yuzu extracts.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e500ml\u003c\/span\u003e\u003c\/p\u003e"}

{"id":7017366225085,"title":"VIRTUE LABS Recovery Shampoo \u0026 Conditioner DUO","handle":"virtue-labs-recovery-shampoo-conditioner-duo","description":"\u003ch3\u003e\u003cspan style=\"color: #ff2a00;\"\u003eSAVE 20% ON VIRTUE LABS DUO VALUE PACKS\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch3\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003eVIRTUE LABS Recovery Shampoo 240ml\u003c\/span\u003e\u003cbr\u003eCleans | Replenishes | Nourishes\u003cbr\u003eA gentle, caring shampoo to add bounce and shine to curly hair. \u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eCleanse, repair and nourish your hair with Virtue Recovery Shampoo. This gentle sulphate-free formula removes dirt, oil and product buildup from hair while repairing damage and enhancing softness, suppleness and hydration. Enriched with first-of-its-kind Alpha-Keratin 60ku, this shampoo treats and repairs damaged hair while leaving it clean and fresh.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003eVIRTUE LABS Recovery Conditioner 200ml\u003c\/span\u003e\u003cbr\u003eHydrates | Softens | Renews\u003cbr\u003eA rich conditioner to repair damaged and dry hair.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eHydrate, soften and renew dry, damaged and dehydrated hair with Virtue Recovery Conditioner. With a rich formula that glides through hair and easily rinses out, this conditioner enhances softness, shine and manageability while repairing damaged lengths and brittle ends. 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Enriched with first-of-its-kind Alpha-Keratin 60ku, Virtue Recovery Conditioner treats and repairs damaged hair while infused it with softness and hydration.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cdiv\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eThe science behind Virtue's \u003cmeta charset=\"utf-8\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eAlpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e"}

{"id":6879717654717,"title":"VIRTUE LABS Smooth Shampoo 240ml","handle":"virtue-smooth-shampoo","description":"\u003ch2\u003eCleans | Softens | Shines\u003c\/h2\u003e\n\u003ch3\u003eA sulphate-free shampoo for frizzy, unruly hair.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eCleanse, soften and add shine to curly, wavy or frizzy hair with Virtue Smooth Shampoo. This gentle sulfate-free formula targets hair frizz at the source, smoothing and repairing rough cuticles while minimising friction between strands of hair. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/sXfEhQyHWvs\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003eWhat does Virtue Smooth Shampoo do?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleanses the hair and scalp\u003c\/li\u003e\n\u003cli\u003eReduces frizz\u003c\/li\u003e\n\u003cli\u003eSeals in shine and moisture\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWho is Virtue \u003cmeta charset=\"utf-8\"\u003eSmooth Shampoo for?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAll hair types, especially frizz-prone\u003c\/li\u003e\n\u003cli\u003eIdeal for wavy and curly hair\u003c\/li\u003e\n\u003cli\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cbr\u003eWhy you'll love it?\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApplies sheerly with no greasy or tacky feeling\u003c\/li\u003e\n\u003cli\u003eSmooths rough hair cuticles\u003c\/li\u003e\n\u003cli\u003eReduces friction between strands\u003c\/li\u003e\n\u003cli\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli\u003eIs more effectively utilised by the body when compared to animal sources of keratin\u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair hair strands\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked smoother.*\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked healthier.*\u003c\/li\u003e\n\u003cli\u003e80% of women felt their hair looked smoother and more hydrated.**\u003c\/li\u003e\n\u003cli\u003eFragranced with a calming blend of botanicals including lavender, sweet pear and fresh mint essential oil\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten\u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003ciframe width=\"450\" height=\"253\" 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","id":26033762238653,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/trendzstudioshop.com.au\/cdn\/shop\/files\/VIRTUELABSSmoothshampooandconditioneringredients_44ea0c5a-a580-4525-84c1-288526abc9f7.jpg?v=1695351633"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/trendzstudioshop.com.au\/cdn\/shop\/files\/VIRTUELABSSmoothshampooandconditioneringredients_44ea0c5a-a580-4525-84c1-288526abc9f7.jpg?v=1695351633","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch2\u003eCleans | Softens | Shines\u003c\/h2\u003e\n\u003ch3\u003eA sulphate-free shampoo for frizzy, unruly hair.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eCleanse, soften and add shine to curly, wavy or frizzy hair with Virtue Smooth Shampoo. This gentle sulfate-free formula targets hair frizz at the source, smoothing and repairing rough cuticles while minimising friction between strands of hair. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/sXfEhQyHWvs\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003eWhat does Virtue Smooth Shampoo do?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleanses the hair and scalp\u003c\/li\u003e\n\u003cli\u003eReduces frizz\u003c\/li\u003e\n\u003cli\u003eSeals in shine and moisture\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWho is Virtue \u003cmeta charset=\"utf-8\"\u003eSmooth Shampoo for?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAll hair types, especially frizz-prone\u003c\/li\u003e\n\u003cli\u003eIdeal for wavy and curly hair\u003c\/li\u003e\n\u003cli\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cbr\u003eWhy you'll love it?\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApplies sheerly with no greasy or tacky feeling\u003c\/li\u003e\n\u003cli\u003eSmooths rough hair cuticles\u003c\/li\u003e\n\u003cli\u003eReduces friction between strands\u003c\/li\u003e\n\u003cli\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli\u003eIs more effectively utilised by the body when compared to animal sources of keratin\u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair hair strands\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked smoother.*\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked healthier.*\u003c\/li\u003e\n\u003cli\u003e80% of women felt their hair looked smoother and more hydrated.**\u003c\/li\u003e\n\u003cli\u003eFragranced with a calming blend of botanicals including lavender, sweet pear and fresh mint essential oil\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten\u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003eHOW TO APPLY\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e:\u003cbr\u003e\u003c\/strong\u003eWork a 20 cent piece sized amount of shampoo into a lather between palms. \u003cbr\u003eApply to wet hair, massage into a rich lather, and rinse.\u003cbr\u003eFollow with Smooth Conditioner, rinse thoroughly.\u003cbr\u003e\u003cbr\u003eAs all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" mce-data-marked=\"1\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFRAGRANCE\u003c\/strong\u003e\u003c\/span\u003e: \u003cmeta charset=\"utf-8\"\u003eA restorative blend of flower, fruit, and herbs incorporating soothing lavender, sweet pear, and fresh mint essential oils.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e240ml\u003c\/span\u003e\u003c\/p\u003e"}