VIRTUE LABS Smooth Shampoo 240ml – Trendz Studio
VIRTUE LABS Smooth Shampoo 240ml
  • VIRTUE LABS Smooth Shampoo 240ml
  • VIRTUE LABS Smooth before and after results
  • VIRTUE LABS Smooth Shampoo product image
  • VIRTUE LABS Smooth shampoo and conditioner ingredients

VIRTUE LABS Smooth Shampoo 240ml


$48.00 $60.00

Cleans | Softens | Shines

A sulphate-free shampoo for frizzy, unruly hair.

Cleanse, soften and add shine to curly, wavy or frizzy hair with Virtue Smooth Shampoo. This gentle sulfate-free formula targets hair frizz at the source, smoothing and repairing rough cuticles while minimising friction between strands of hair. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.

What does Virtue Smooth Shampoo do?

  • Gently cleanses the hair and scalp
  • Reduces frizz
  • Seals in shine and moisture

Who is Virtue Smooth Shampoo for?

  • All hair types, especially frizz-prone
  • Ideal for wavy and curly hair
  • Safe for colour- and chemically-treated hair

Why you'll love it?

  • Applies sheerly with no greasy or tacky feeling
  • Smooths rough hair cuticles
  • Reduces friction between strands
  • Contains Alpha Keratin 60ku, derived from ethically sourced human hair
  • Is more effectively utilised by the body when compared to animal sources of keratin
  • Helps rebuild and repair hair strands
  • 97% of women said their hair looked smoother.*
  • 97% of women said their hair looked healthier.*
  • 80% of women felt their hair looked smoother and more hydrated.**
  • Fragranced with a calming blend of botanicals including lavender, sweet pear and fresh mint essential oil
  • Free from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten
  • Leaping Bunny certified cruelty-free 

The science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.

Work a 20 cent piece sized amount of shampoo into a lather between palms. 
Apply to wet hair, massage into a rich lather, and rinse.
Follow with Smooth Conditioner, rinse thoroughly.

As all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.

    FRAGRANCE: A restorative blend of flower, fruit, and herbs incorporating soothing lavender, sweet pear, and fresh mint essential oils.

    SIZE: 240ml

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