VIRTUE LABS Full Shampoo 240ml – Trendz Studio
VIRTUE LABS Full Shampoo 240ml
  • VIRTUE LABS Full Shampoo 240ml
  • VIRTUE LABS Full Shampoo 240ml
  • VIRTUE LABS Full Shampoo 240ml

VIRTUE LABS Full Shampoo 240ml



Cleans | Thickens | Volumises

A sulfate-free shampoo that adds thickness and volume to fine hair.

Cleanse, thicken and volumise fine or limp hair with Virtue Full Shampoo. This gentle, sulphate-free formula removes impurities and excess oil from the hair and scalp while lifting the roots and plumping strands for weightless, long-lasting body. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.

What does Virtue Full Shampoo do?

  • Cleanses the hair and scalp with sulfate-free cleansing agents
  • Lifts the roots for added volume
  • Adds density and body to hair strands

Who is Virtue Full Shampoo for?

  • Fine or limp hair
  • All hair types looking for additional volume or density 
  • Safe for colour- and chemically-treated hair

What makes Virtue Full Shampoo so unique?

  • Creates a lightweight lather without stripping or drying out hair
  • Contains Alpha Keratin 60ku, derived from ethically sourced human hair
  • Is more effectively utilised by the body when compared to animal sources of keratin
  • Helps rebuild and repair hair strands
  • 84% of women said their hair felt thicker*
  • 87% of women said their hair had more body*
  • 86% of women said their hair looked fuller*
  • Fragranced with a refreshing blend of citrus and florals, including white pear, spearmint and lemon essential oil
  • Free from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten
  • Leaping Bunny certified cruelty-free 

    *Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 week (7 uses).

The science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.


Work a 20 cent coin sized amount of shampoo into a lather between palms.
Apply to wet hair, massage into a rich lather, and rinse.
Follow with Full Conditioner, rinse thoroughly.

As all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.

    FRAGRANCE: A revitalising citrus blend of flowers and greens, including stimulating spearmint leaf oil and bright lemon essential oil.

    SIZE: 240ml

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