VIRTUE
VIRTUE LABS Volumising Primer 150ml
VIRTUE LABS Volumising Primer 150ml
Builds | Lifts | Sets
A pre-styling mist to prep and protect hair.
Achieve natural volume, lift, and long-lasting style with Virtue Volumising Primer. This lightweight, non-aerosol mist provides the perfect foundation for any hairstyle, enhancing volume and adding body without the build-up. Infused with Alpha Keratin 60ku, this primer strengthens and repairs hair over time while protecting it from heat and environmental damage.
Why You'll Love It
✔ Pre-Styling Boost: Adds natural volume and body for easy styling
✔ Buildable Hold: Lightweight, buildable mist that provides flexible, lasting volume
✔ Strengthens Over Time: Repairs weakened and damaged hair with every use
✔ No Build-Up or Stickiness: Leaves hair feeling fresh without the heavy residue
✔ Color-Safe: Safe for color-treated and chemically-treated hair
✔ Fragrance: A revitalising citrus floral blend with white pear, spearmint, and lemon essential oils
Key Ingredients & Benefits
- Alpha Keratin 60ku: Derived from ethically sourced human hair, it helps rebuild and repair hair for better strength over time
- Citrus and Floral Blend: Includes white pear, spearmint leaf, and lemon essential oils for a refreshing, invigorating fragrance
How to Apply VIRTUE LABS Volumising Primer
- Spray evenly onto damp or dry hair, section by section, from roots to mid-shaft.
- Use heat to style as usual and enjoy maximum volume and memory for your style.
You Need VIRTUE LABS Volumising Primer If…
✔ You want to add natural volume and body to your hair
✔ You need a pre-styling boost to set your style for all-day wear
✔ Your hair tends to feel flat or limp and needs extra support
✔ You have fine or flat hair and want to avoid build-up from heavier products
✔ You want to protect hair from heat and environmental damage while styling
Fragrance
A refreshing citrus floral blend of white pear, spearmint leaf, and bright lemon essential oils for a revitalising boost.
Size: 150ml
The science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.