Gently Cleanse and Smooth with Virtue Smooth Shampoo Say goodbye to frizz and hello to softer, shinier hair with Virtue Smooth Shampoo. This sulfate-free formula is designed for frizzy, unruly hair, working to cleanse and repair rough cuticles while minimizing frizz and locking in moisture. Infused with Alpha-Keratin 60ku, this shampoo helps improve hair health and strength over time.
Why You'll Love It
✔ Gently cleanses: Removes dirt, oil, and buildup without stripping hair ✔ Reduces frizz: Tames unruly strands for a smoother, more manageable finish ✔ Seals in shine and moisture: Enhances hair’s natural radiance ✔ Contains Alpha Keratin 60ku: Human-sourced keratin that is more effectively utilized by your body than animal-sourced keratin ✔ Helps rebuild and repair hair strands ✔ Proven results:
97% of women said their hair looked smoother*
97% of women said their hair looked healthier*
80% of women felt their hair looked smoother and more hydrated** ✔ Fragrance: A soothing blend of lavender, sweet pear, and fresh mint essential oils ✔ Free from: Sulfates, parabens, phthalates, synthetic colours and dyes, and gluten ✔ Cruelty-free: Leaping Bunny certified
Key Ingredients & Benefits
Alpha Keratin 60ku: Rebuilds and strengthens hair with human-sourced keratin that is more compatible with your hair than animal keratin
Lavender Essential Oil: Soothes and calms the scalp while adding a calming fragrance
Sweet Pear Extract: Hydrates and enhances natural shine
Fresh Mint Essential Oil: Provides a refreshing, invigorating scent while supporting scalp health
How to Apply VIRTUE LABS Smooth Shampoo
Work a 20-cent-sized amount of shampoo into your palms, emulsifying with a splash of water to create a rich lather.
Apply to wet hair and massage into a lather.
Rinse thoroughly and follow with Virtue Smooth Conditioner for optimal results.
You Need VIRTUE LABS Smooth Shampoo If…
✔ You have frizz-prone hair and want to control frizz ✔ You want to add shine and hydration to your hair ✔ You have wavy or curly hair that needs smoothing and detangling ✔ Your hair is colour-treated or chemically processed and requires extra care
Fragrance
A restorative blend of lavender, sweet pear, and fresh mint essential oils for a calming and refreshing scent.
Size: 240ml
The science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.
