VIRTUE
VIRTUE LABS Full Shampoo 240ml
Virtue Labs Full Shampoo 240ml
Cleans | Thickens | Volumises
Transform fine, limp hair with Virtue Full Shampoo – a sulfate-free formula designed to cleanse, lift, and add volume without weighing hair down. Infused with Alpha-Keratin 60ku®, this innovative shampoo strengthens and thickens strands, giving hair lasting body, bounce, and fullness.
Why You'll Love Virtue Full Shampoo
✔ Gently cleanses without stripping moisture
✔ Lifts roots for a weightless, voluminous finish
✔ Strengthens and repairs with Alpha-Keratin 60ku®
✔ Adds density and body to fine or limp hair
✔ Safe for colour-treated and chemically processed hair
✔ Free from sulfates, parabens, phthalates, synthetic colours, and gluten
✔ Leaping Bunny certified cruelty-free
Key Ingredients & Benefits
- Alpha-Keratin 60ku® – A revolutionary human keratin protein that repairs, strengthens, and thickens hair
- Volume-Boosting Complex – Enhances density and body for a fuller look
- Lightweight Cleansing Agents – Sulfate-free cleansers gently remove oil and buildup without drying out hair
Proven Results
Consumer Perception Study after 1 week (7 uses):
- 84% felt their hair was thicker
- 87% experienced increased body
- 86% noticed fuller-looking hair
How to Use Virtue Full Shampoo
- Dispense a 20-cent piece-sized amount into your palms
- Emulsify with a splash of water to activate the concentrated formula
- Apply to wet hair and massage into a rich lather
- Rinse thoroughly and follow with Virtue Full Conditioner for best results
Pro Tip: Virtue shampoos are concentrated, so lather in your palms first before applying to hair for even distribution.
You Need Virtue Full Shampoo If…
✔ You have fine or limp hair and want more volume
✔ You need gentle cleansing without dryness or residue
✔ You want fuller, healthier, and stronger hair
Fragrance
A refreshing blend of citrus, florals, and greens, with uplifting notes of white pear, spearmint, and lemon essential oil for an invigorating hair-washing experience.
Size: 240ml