VIRTUE

VIRTUE Curl-Defining Gel 200ml

$57.00 $51.30 Sale
 More payment options

Virtue Curl-Defining Gel 200ml

Define | Hydrate | Strengthen

Achieve soft, well-defined curls with Virtue Curl-Defining Gel, a lightweight, velvet-textured styling gel designed specifically for curly and coily hair. Formulated with Alpha Keratin 60ku®, this innovative gel not only enhances curl definition but also reduces frizz, locks in hydration, and strengthens hair to prevent breakage.

Unlike traditional styling gels, Virtue Curl-Defining Gel delivers a flexible hold without stickiness, leaving curls feeling soft, bouncy, and touchable. Perfect for type 2-4 curls, this formula is vegan, cruelty-free, and free from parabens—so you can style with confidence.


Why You’ll Love Virtue Curl-Defining Gel:

✔️ Defines curls while maintaining a natural, soft feel.
✔️ Provides long-lasting hydration and prevents dryness.
✔️ Tames frizz for sleek, polished curls.
✔️ Lightweight, non-sticky formula that won’t leave hair crunchy or heavy.
✔️ Enhances curl shape for beautifully structured, touchable curls.
✔️ Safe for colour-treated and chemically treated hair.
✔️ Vegan, cruelty-free, and free from parabens.


Key Ingredients & Benefits:

  • Shea Butter – Deeply hydrates curls without weighing them down.
  • Rose of Jericho Extract – Attracts and locks in moisture, keeping curls fresh and bouncy.
  • Chia & Flaxseed Extracts – Enhance curl definition and hold for long-lasting shape.
  • Alpha Keratin 60ku® – Repairs and strengthens curls, reducing breakage and damage.

How to Use Virtue Curl-Defining Gel:

  1. Start with wet hair for the best results.
  2. Apply after leave-in products to ensure maximum hydration and smoothness.
  3. Choose your styling method:
    • For strong curl definition: Work in sections, applying evenly throughout.
    • For a softer, natural look: Scrunch the gel all over hair for light hold and enhanced curl shape.
  4. Let hair air dry or diffuse for perfectly defined, frizz-free curls.

For best results, use daily or as needed to maintain curl definition and hydration.


You Need Virtue Curl-Defining Gel If…

✔️ You have curly or coily hair (Type 2-4 curls) and want defined, bouncy curls.
✔️ You struggle with frizz and dryness and need long-lasting moisture.
✔️ You prefer a non-sticky, lightweight gel that enhances curl shape naturally.
✔️ You want a vegan, cruelty-free formula that’s safe for colour-treated hair.


Size: 200ml