VIRTUE LABS Smooth Shampoo 240ml
{"id":6879717654717,"title":"VIRTUE LABS Smooth Shampoo 240ml","handle":"virtue-smooth-shampoo","description":"\u003ch2\u003eCleans | Softens | Shines\u003c\/h2\u003e\n\u003ch3\u003eA sulphate-free shampoo for frizzy, unruly hair.\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003eCleanse, soften and add shine to curly, wavy or frizzy hair with Virtue Smooth Shampoo. This gentle sulfate-free formula targets hair frizz at the source, smoothing and repairing rough cuticles while minimising friction between strands of hair. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/sXfEhQyHWvs\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003eWhat does Virtue Smooth Shampoo do?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleanses the hair and scalp\u003c\/li\u003e\n\u003cli\u003eReduces frizz\u003c\/li\u003e\n\u003cli\u003eSeals in shine and moisture\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWho is Virtue \u003cmeta charset=\"utf-8\"\u003eSmooth Shampoo for?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAll hair types, especially frizz-prone\u003c\/li\u003e\n\u003cli\u003eIdeal for wavy and curly hair\u003c\/li\u003e\n\u003cli\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cbr\u003eWhy you'll love it?\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApplies sheerly with no greasy or tacky feeling\u003c\/li\u003e\n\u003cli\u003eSmooths rough hair cuticles\u003c\/li\u003e\n\u003cli\u003eReduces friction between strands\u003c\/li\u003e\n\u003cli\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli\u003eIs more effectively utilised by the body when compared to animal sources of keratin\u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair hair strands\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked smoother.*\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked healthier.*\u003c\/li\u003e\n\u003cli\u003e80% of women felt their hair looked smoother and more hydrated.**\u003c\/li\u003e\n\u003cli\u003eFragranced with a calming blend of botanicals including lavender, sweet pear and fresh mint essential oil\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten\u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003ciframe width=\"450\" height=\"253\" 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data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFRAGRANCE\u003c\/strong\u003e\u003c\/span\u003e: \u003cmeta charset=\"utf-8\"\u003eA restorative blend of flower, fruit, and herbs incorporating soothing lavender, sweet pear, and fresh mint essential oils.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e240ml\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-08-26T13:45:24+10:00","created_at":"2021-08-05T15:34:06+10:00","vendor":"VIRTUE","type":"Shampoo","tags":["ANTI-FRIZZ SHAMPOO","SMOOTH SHAMPOO","VIRTUE ANTI-FRIZZ","VIRTUE SHAMPOO","VIRTUE 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This gentle sulfate-free formula targets hair frizz at the source, smoothing and repairing rough cuticles while minimising friction between strands of hair. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/sXfEhQyHWvs\" height=\"253\" width=\"450\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003eWhat does Virtue Smooth Shampoo do?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleanses the hair and scalp\u003c\/li\u003e\n\u003cli\u003eReduces frizz\u003c\/li\u003e\n\u003cli\u003eSeals in shine and moisture\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eWho is Virtue \u003cmeta charset=\"utf-8\"\u003eSmooth Shampoo for?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAll hair types, especially frizz-prone\u003c\/li\u003e\n\u003cli\u003eIdeal for wavy and curly hair\u003c\/li\u003e\n\u003cli\u003eSafe for colour- and chemically-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cbr\u003eWhy you'll love it?\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApplies sheerly with no greasy or tacky feeling\u003c\/li\u003e\n\u003cli\u003eSmooths rough hair cuticles\u003c\/li\u003e\n\u003cli\u003eReduces friction between strands\u003c\/li\u003e\n\u003cli\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\u003c\/li\u003e\n\u003cli\u003eIs more effectively utilised by the body when compared to animal sources of keratin\u003c\/li\u003e\n\u003cli\u003eHelps rebuild and repair hair strands\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked smoother.*\u003c\/li\u003e\n\u003cli\u003e97% of women said their hair looked healthier.*\u003c\/li\u003e\n\u003cli\u003e80% of women felt their hair looked smoother and more hydrated.**\u003c\/li\u003e\n\u003cli\u003eFragranced with a calming blend of botanicals including lavender, sweet pear and fresh mint essential oil\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten\u003c\/li\u003e\n\u003cli\u003eLeaping Bunny certified cruelty-free \u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003ciframe width=\"450\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/rSYNhDpxR14\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003eHOW TO APPLY\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e:\u003cbr\u003e\u003c\/strong\u003eWork a 20 cent piece sized amount of shampoo into a lather between palms. \u003cbr\u003eApply to wet hair, massage into a rich lather, and rinse.\u003cbr\u003eFollow with Smooth Conditioner, rinse thoroughly.\u003cbr\u003e\u003cbr\u003eAs all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" mce-data-marked=\"1\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eFRAGRANCE\u003c\/strong\u003e\u003c\/span\u003e: \u003cmeta charset=\"utf-8\"\u003eA restorative blend of flower, fruit, and herbs incorporating soothing lavender, sweet pear, and fresh mint essential oils.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSIZE\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e: \u003c\/strong\u003e240ml\u003c\/span\u003e\u003c\/p\u003e"}