VIRTUE LABS Smooth Shampoo 500ml

Cleans | Softens | Shines

A sulphate-free shampoo for frizzy, unruly hair.

Cleanse, soften and add shine to curly, wavy or frizzy hair with Virtue Smooth Shampoo. This gentle sulfate-free formula targets hair frizz at the source, smoothing and repairing rough cuticles while minimising friction between strands of hair. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.

What does Virtue Smooth Shampoo do?

• Gently cleanses the hair and scalp
• Reduces frizz
• Seals in shine and moisture
  
  

Who is Virtue Smooth Shampoo for?

• All hair types, especially frizz-prone
• Ideal for wavy and curly hair
• Safe for colour- and chemically-treated hair

Why you'll love it?

• Applies sheerly with no greasy or tacky feeling
• Smooths rough hair cuticles
• Reduces friction between strands
• Contains Alpha Keratin 60ku, derived from ethically sourced human hair
• Is more effectively utilised by the body when compared to animal sources of keratin
• Helps rebuild and repair hair strands
• 97% of women said their hair looked smoother.*
• 97% of women said their hair looked healthier.*
• 80% of women felt their hair looked smoother and more hydrated.**
• Fragranced with a calming blend of botanicals including lavender, sweet pear and fresh mint essential oil
• Free from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten
• Leaping Bunny certified cruelty-free 
  
  

The science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.


HOW TO APPLY:
Work a 20 cent piece sized amount of shampoo into a lather between palms. 
Apply to wet hair, massage into a rich lather, and rinse.
Follow with Smooth Conditioner, rinse thoroughly.

As all Virtue Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.

FRAGRANCE: A restorative blend of flower, fruit, and herbs incorporating soothing lavender, sweet pear, and fresh mint essential oils.

SIZE: 500ml