{"product_id":"k18-triplebright-oxidation-defense-purple-shampoo-125ml","title":"K18 TripleBright Oxidation Defense Purple Shampoo 125ml","description":"\u003ch3\u003eK18 TripleBright Oxidation Defense Purple Shampoo 125ml\u003c\/h3\u003e\n\u003cp\u003eKeep your blonde brighter for longer with \u003cstrong\u003eK18 TripleBright Oxidation Defense Purple Shampoo 125ml\u003c\/strong\u003e — an advanced \u003cstrong\u003epurple shampoo for blonde, highlighted, lightened and grey hair\u003c\/strong\u003e that helps neutralise brassiness while defending against dulling oxidation.\u003c\/p\u003e\n\u003cp\u003ePowered by K18's innovative \u003cstrong\u003eOxidation Defense technology\u003c\/strong\u003e, this salon-inspired formula gently cleanses away impurities, excess oil, and product build-up while targeting unwanted yellow and brassy tones. The result is \u003cstrong\u003ecleaner, brighter, cooler-looking hair\u003c\/strong\u003e with enhanced shine and colour freshness between salon visits.\u003c\/p\u003e\n\u003cp\u003eUnlike traditional purple shampoos that can leave hair feeling dry, \u003cstrong\u003eK18 TripleBright Purple Shampoo\u003c\/strong\u003e helps maintain softness, manageability, and vibrancy, making it an essential part of any blonde hair care routine.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eWhy You'll Love K18 TripleBright Oxidation Defense Purple Shampoo\u003c\/h3\u003e\n\u003cp\u003e✓ Neutralises \u003cstrong\u003eyellow and brassy tones\u003c\/strong\u003e in blonde, silver, grey and highlighted hair\u003cbr\u003e✓ Helps protect against \u003cstrong\u003eoxidation\u003c\/strong\u003e, a major cause of colour dullness\u003cbr\u003e✓ Gently removes \u003cstrong\u003eproduct build-up, excess oil and impurities\u003c\/strong\u003e\u003cbr\u003e✓ Keeps blonde hair looking \u003cstrong\u003ebrighter, cooler and fresher for longer\u003c\/strong\u003e\u003cbr\u003e✓ Leaves hair feeling \u003cstrong\u003esoft, clean and manageable\u003c\/strong\u003e\u003cbr\u003e✓ Perfect for maintaining salon-fresh blonde hair between appointments\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eIs This for You?\u003c\/h3\u003e\n\u003cp\u003ePerfect for anyone with \u003cstrong\u003eblonde, balayage, highlighted, bleached, lightened, silver or grey hair\u003c\/strong\u003e looking to reduce brassiness and maintain a brighter, cooler-toned result.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eYou Need K18 TripleBright Purple Shampoo If…\u003c\/h3\u003e\n\u003cp\u003e✓ Your blonde hair turns \u003cstrong\u003eyellow or brassy\u003c\/strong\u003e between salon visits\u003cbr\u003e✓ You want a \u003cstrong\u003epurple shampoo that cleanses and tones\u003c\/strong\u003e at the same time\u003cbr\u003e✓ Your hair looks \u003cstrong\u003edull from environmental exposure or oxidation\u003c\/strong\u003e\u003cbr\u003e✓ You want to maintain a \u003cstrong\u003ebright, fresh blonde colour for longer\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 125ml\u003cbr\u003e\u003cbr\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/eGs0hB_E5tQ?si=wGI6ECdfXAh0CncH\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/FW2FoXMPIKE?si=pE-j8TVhGnqzU2A3\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"K18","offers":[{"title":"Default Title","offer_id":46949599445181,"sku":null,"price":59.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/8084\/9467\/files\/K18TripleBrightOxidationDefensePurpleShampoo125ml.jpg?v=1781742987","url":"https:\/\/trendzstudioshop.com.au\/products\/k18-triplebright-oxidation-defense-purple-shampoo-125ml","provider":"Trendz Studio","version":"1.0","type":"link"}